Table 2 Measures Construct Time when...

Table 2

Measures

Construct	Time when measured	Measures	M	SD	Factor loadings	Cronbach alpha	CR	AVE
Independent variables
Hedonic Benefits	Stage 1 (After using)	Using HoloLens can be fun	6.49	0.82	0.95	0.96	0.97	0.93
		Using HoloLens can be enjoyable			0.97
		Using HoloLens can be very entertaining			0.97
Utilitarian Benefits	Stage 1 (After using)	I find HoloLens can be useful in my daily life	4.75	1.54	0.91	0.92	0.95	0.87
		Using HoloLens can help me accomplish things more quickly			0.95
		Using HoloLens can increase my productivity			0.93
Wearable Comfort	Stage 1 (After using)	Using HoloLens is comfortable	3.07	1.66	0.93	0.92	0.94	0.86
		Wearing HoloLens does not cause discomfort while wearing			0.93
		Having the HoloLens on my head does not feel uncomfortable			0.91
Design	Stage 1 (After using)	I like the design of HoloLens	3.67	1.63	0.95	0.88	0.94	0.89
Design	Stage 1 (After using)	HoloLens looks good			0.94
Mediators
Inspired-by	Stage 1 (After using)	Using HoloLens is inspiring	5.53	1.19	0.92	0.75	0.90	0.81
Inspired-by	Stage 1 (After using)	Using HoloLens is stimulating			0.88
Inspired-to	Stage 2	Question text: How did using the HoloLens impact you after trying it?	3.37	1.90		0.92	0.95	0.87
		I developed ideas about how HoloLens can change the way I live			0.93
		I developed ideas about how HoloLens can change the way I work			0.93
		I developed ideas about how HoloLens can change the way I communicate			0.94
Dependent Variables		Question text: “Now think of HoloLens in general. Based on discussions with you and other participants, we created a list of how consumers could benefit from HoloLens. We would like to know what you think of this. If I had HoloLens, I would use it to/for/because …”
Enhancement of Reality	Stage 2	… experience reality in a better way	4.32	1.65	0.94	0.90	0.94	0.84
		… augment my perception of reality in a positive way			0.89
		… influence the perception of reality in a better way			0.92
Perceived Substitutability	Stage 2	… replace certain physical things (e.g. devices) with holograms	4.00	2.06	0.97	0.95	0.97	0.95
Perceived Substitutability	Stage 2	… digitally substitute for several of my physical objects			0.97
Social Impact	Stage 2	… get to know other HoloLens users	3.83	1.77	0.95	0.93	0.95	0.88
		… expand my social network			0.91
		… become part of the HoloLens community			0.95
Control variables
Familiarity with AR headsets	Stage 1 (Before using)	I am familiar with smart glasses	3.78	1.53	0.96	0.84	0.92	0.86
Familiarity with AR headsets	Stage 1 (Before using)	I know a lot about smart glasses			0.88
Type of the app	Stage 1 (Before using)	App used (creative, learning or gaming)	n/a	n/a	n/a	n/a	n/a	n/a
Age	Stage 1 (Before using)	How old are you? (please enter number in years)	22.44	4.87	n/a	n/a	n/a	n/a
Gender (0 = female)	Stage 1 (Before using)	What's your gender? [49% males]	n/a	n/a	n/a	n/a	n/a	n/a
Time difference	Stage 2	Number of days from stage 1 to stage 2	4.92	2.91	n/a	n/a	n/a	n/a

Construct	Time when measured	Measures	M	SD	Factor loadings	Cronbach alpha	CR	AVE
Independent variables
Hedonic Benefits	Stage 1 (After using)	Using HoloLens can be fun	6.49	0.82	0.95	0.96	0.97	0.93
		Using HoloLens can be enjoyable			0.97
		Using HoloLens can be very entertaining			0.97
Utilitarian Benefits	Stage 1 (After using)	I find HoloLens can be useful in my daily life	4.75	1.54	0.91	0.92	0.95	0.87
		Using HoloLens can help me accomplish things more quickly			0.95
		Using HoloLens can increase my productivity			0.93
Wearable Comfort	Stage 1 (After using)	Using HoloLens is comfortable	3.07	1.66	0.93	0.92	0.94	0.86
		Wearing HoloLens does not cause discomfort while wearing			0.93
		Having the HoloLens on my head does not feel uncomfortable			0.91
Design	Stage 1 (After using)	I like the design of HoloLens	3.67	1.63	0.95	0.88	0.94	0.89
Design	Stage 1 (After using)	HoloLens looks good			0.94
Mediators
Inspired-by	Stage 1 (After using)	Using HoloLens is inspiring	5.53	1.19	0.92	0.75	0.90	0.81
Inspired-by	Stage 1 (After using)	Using HoloLens is stimulating			0.88
Inspired-to	Stage 2	Question text: How did using the HoloLens impact you after trying it?	3.37	1.90		0.92	0.95	0.87
		I developed ideas about how HoloLens can change the way I live			0.93
		I developed ideas about how HoloLens can change the way I work			0.93
		I developed ideas about how HoloLens can change the way I communicate			0.94
Dependent Variables		Question text: “Now think of HoloLens in general. Based on discussions with you and other participants, we created a list of how consumers could benefit from HoloLens. We would like to know what you think of this. If I had HoloLens, I would use it to/for/because …”
Enhancement of Reality	Stage 2	… experience reality in a better way	4.32	1.65	0.94	0.90	0.94	0.84
		… augment my perception of reality in a positive way			0.89
		… influence the perception of reality in a better way			0.92
Perceived Substitutability	Stage 2	… replace certain physical things (e.g. devices) with holograms	4.00	2.06	0.97	0.95	0.97	0.95
Perceived Substitutability	Stage 2	… digitally substitute for several of my physical objects			0.97
Social Impact	Stage 2	… get to know other HoloLens users	3.83	1.77	0.95	0.93	0.95	0.88
		… expand my social network			0.91
		… become part of the HoloLens community			0.95
Control variables
Familiarity with AR headsets	Stage 1 (Before using)	I am familiar with smart glasses	3.78	1.53	0.96	0.84	0.92	0.86
Familiarity with AR headsets	Stage 1 (Before using)	I know a lot about smart glasses			0.88
Type of the app	Stage 1 (Before using)	App used (creative, learning or gaming)	n/a	n/a	n/a	n/a	n/a	n/a
Age	Stage 1 (Before using)	How old are you? (please enter number in years)	22.44	4.87	n/a	n/a	n/a	n/a
Gender (0 = female)	Stage 1 (Before using)	What's your gender? [49% males]	n/a	n/a	n/a	n/a	n/a	n/a
Time difference	Stage 2	Number of days from stage 1 to stage 2	4.92	2.91	n/a	n/a	n/a	n/a

Note(s): n/a: not applicable

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