Theories applied in the selected studies
| Theories and models | Count |
|---|---|
| Personal behavior-related theories (n = 92) | |
| Cognitive-related (n = 48) | |
| Stimulus-organism-response model | 16 |
| Elaboration likelihood model | 9 |
| Construal level theory | 4 |
| Regulatory focus theory | 4 |
| Theory of planned behavior | 4 |
| Persuasion knowledge model | 2 |
| Affect-as-information theory | 1 |
| Belief-attitude-behavior model | 1 |
| Cognitive evaluation theory | 1 |
| Expectation–confirmation model | 1 |
| Hierarchy of effect theory | 1 |
| Limited capacity model of attention | 1 |
| Limited capacity model of mediated processing | 1 |
| Prospect theory | 1 |
| Self-construal theory | 1 |
| Motivational-related theories (n = 44) | |
| Self-determination theory | 27 |
| Flow theory | 11 |
| Perceived value theory | 2 |
| Associative-propositional evaluation model | 1 |
| Excitation transfer theory | 1 |
| Organismic integration theory | 1 |
| Protection motivation theory | 1 |
| Technology adoption-related theories (n = 17) | |
| Technology acceptance model | 14 |
| United theory of acceptance and use of technology | 2 |
| Modified technology acceptance model | 1 |
| Mass communication-related theories (n = 12) | |
| Use and gratifications theory | 9 |
| Media richness theory | 3 |
| Social-related theories (n = 5) | |
| Social cognition theory | 2 |
| Social exchange theory | 2 |
| Social presence theory | 1 |
| Game design-related theories (n = 4) | |
| Mechanics-dynamics-aesthetics model | 3 |
| Belief-attitude-behavior model | 1 |
| Theories and models | Count |
|---|---|
| Stimulus-organism-response model | 16 |
| Elaboration likelihood model | 9 |
| Construal level theory | 4 |
| Regulatory focus theory | 4 |
| Theory of planned behavior | 4 |
| Persuasion knowledge model | 2 |
| Affect-as-information theory | 1 |
| Belief-attitude-behavior model | 1 |
| Cognitive evaluation theory | 1 |
| Expectation–confirmation model | 1 |
| Hierarchy of effect theory | 1 |
| Limited capacity model of attention | 1 |
| Limited capacity model of mediated processing | 1 |
| Prospect theory | 1 |
| Self-construal theory | 1 |
| Self-determination theory | 27 |
| Flow theory | 11 |
| Perceived value theory | 2 |
| Associative-propositional evaluation model | 1 |
| Excitation transfer theory | 1 |
| Organismic integration theory | 1 |
| Protection motivation theory | 1 |
| Technology acceptance model | 14 |
| United theory of acceptance and use of technology | 2 |
| Modified technology acceptance model | 1 |
| Use and gratifications theory | 9 |
| Media richness theory | 3 |
| Social cognition theory | 2 |
| Social exchange theory | 2 |
| Social presence theory | 1 |
| Mechanics-dynamics-aesthetics model | 3 |
| Belief-attitude-behavior model | 1 |
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