Table 3

Product/service contexts and video game genres

ContextProduct/serviceVideo game genres
Racing game (n = 10)Action game (n = 9)Simulation game (n = 7)Sports game (n = 5)Strategy game (n = 3)Adventure game (n = 2)Puzzle game (n = 2)AR adventure game (n = 1)Role-playing game (n = 1)Shooting game (n = 1)Not specified (n = 6)
Banking and financial services
 Credit card  1        
Food services (e.g. restaurants, cafes)
 Bread        1  
 Food and drink  1        
Retail
 Apparel    1      
 Bag 1         
 Bike2          
 Car4          
 Cereal3    1     
 Cookie  2        
 E-commerce platform (variety products)     11    
 Energy drink 1  1      
 Healthy food  1        
 Mineral water 1         
 Pet food         1 
 Potato chip 2         
 Sports product   5       
 Toy 1         
Transportation
 Campus map       1   
Travel and tourism
 Tourist service          1
Not specified132 1 1   5
Source(s): Authors’ own work

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