Table 3

Product/service contexts and video game genres

ContextProduct/serviceVideo game genres
Racing game (n = 10)Action game (n = 9)Simulation game (n = 7)Sports game (n = 5)Strategy game (n = 3)Adventure game (n = 2)Puzzle game (n = 2)AR adventure game (n = 1)Role-playing game (n = 1)Shooting game (n = 1)Not specified (n = 6)
Banking and financial services 
 Credit card           
Food services (e.g. restaurants, cafes) 
 Bread           
 Food and drink           
Retail 
 Apparel           
 Bag           
 Bike           
 Car           
 Cereal          
 Cookie           
 E-commerce platform (variety products)          
 Energy drink          
 Healthy food           
 Mineral water           
 Pet food           
 Potato chip           
 Sports product           
 Toy           
Transportation 
 Campus map           
Travel and tourism 
 Tourist service           
Not specified      
ContextProduct/serviceVideo game genres
Racing game (n = 10)Action game (n = 9)Simulation game (n = 7)Sports game (n = 5)Strategy game (n = 3)Adventure game (n = 2)Puzzle game (n = 2)AR adventure game (n = 1)Role-playing game (n = 1)Shooting game (n = 1)Not specified (n = 6)
Banking and financial services 
 Credit card           
Food services (e.g. restaurants, cafes) 
 Bread           
 Food and drink           
Retail 
 Apparel           
 Bag           
 Bike           
 Car           
 Cereal          
 Cookie           
 E-commerce platform (variety products)          
 Energy drink          
 Healthy food           
 Mineral water           
 Pet food           
 Potato chip           
 Sports product           
 Toy           
Transportation 
 Campus map           
Travel and tourism 
 Tourist service           
Not specified      
Source(s): Authors’ own work

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