Summarization of the moderators
| Moderator | Count | Moderator | Count | Moderator | Count |
|---|---|---|---|---|---|
| Intervention-related (n = 18) | Demographic-related (n = 10) | Marketing-related (n = 2) | |||
| Prevention focus | 3 | Age | 7 | Reward type | 2 |
| Promotion focus | 3 | Gender | 3 | Miscellaneous (n = 3) | |
| Involvement | 2 | Personal-related (n = 10) | Time frame | 1 | |
| Potential outcome concern | 2 | Prior experience | 5 | Green advertising | 1 |
| Cognitive elaboration | 1 | Personal trait | 4 | Negative online reviews | 1 |
| Compulsory play | 1 | Social competition motivation | 1 | ||
| Independent self-construal | 1 | System-related (n = 8) | |||
| Perceived risk | 1 | Game difficulty | 3 | ||
| Protection motivation | 1 | Gaming device | 2 | ||
| Psychological distance | 1 | Illustrated gameplay | 1 | ||
| Psychological fear | 1 | Narrative affordance | 1 | ||
| Relevance | 1 | Time pressure | 1 | ||
| Moderator | Count | Moderator | Count | Moderator | Count |
|---|---|---|---|---|---|
| Prevention focus | 3 | Age | 7 | Reward type | 2 |
| Promotion focus | 3 | Gender | 3 | ||
| Involvement | 2 | Time frame | 1 | ||
| Potential outcome concern | 2 | Prior experience | 5 | Green advertising | 1 |
| Cognitive elaboration | 1 | Personal trait | 4 | Negative online reviews | 1 |
| Compulsory play | 1 | Social competition motivation | 1 | ||
| Independent self-construal | 1 | ||||
| Perceived risk | 1 | Game difficulty | 3 | ||
| Protection motivation | 1 | Gaming device | 2 | ||
| Psychological distance | 1 | Illustrated gameplay | 1 | ||
| Psychological fear | 1 | Narrative affordance | 1 | ||
| Relevance | 1 | Time pressure | 1 | ||
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