Coded categories during the 2023 F1 season footage
| Actual use | The use of alcohol on screen by any character (e.g. seeing a person actually consume alcohol on screen) |
|---|---|
| Implied Use | Any implied use of alcohol without actual use on screen (e.g. a person holding a bottle of alcohol but not actually drinking) |
| Other Alcohol References | The presence of alcohol or other related materials on screen (e.g. bottles or beer pumps not actually in use) |
| Public Service Announcements | Messages that discourage alcohol consumption (e.g. “don’t drink and drive”) |
| Alcohol Branding | The presence of alcoholic product branding |
| 0% Alcohol Branding | The presence of 0% beer branding |
| Any Alcohol Content | Any of the above categories |
| Actual use | The use of alcohol on screen by any character (e.g. seeing a person actually consume alcohol on screen) |
|---|---|
| Implied Use | Any implied use of alcohol without actual use on screen (e.g. a person holding a bottle of alcohol but not actually drinking) |
| Other Alcohol References | The presence of alcohol or other related materials on screen (e.g. bottles or beer pumps not actually in use) |
| Public Service Announcements | Messages that discourage alcohol consumption (e.g. “don’t drink and drive”) |
| Alcohol Branding | The presence of alcoholic product branding |
| 0% Alcohol Branding | The presence of 0% beer branding |
| Any Alcohol Content | Any of the above categories |