Table A1 Constructs and Measurement... | Emerald Publishing

Table A1

Constructs and Measurement Items

Constructs	Measurement items	Sources
Independent self-construal	I'd rather depend on myself than others I rely on myself most of the time I often do my own thing My personal identity, independent of others, is very important. (1 = strongly disagree to 7 = strongly agree)	Septianto et al. (2021), Triandis and Gelfand (1998)
Interdependent self-construal	If a co-worker receives an award, I would feel proud The well-being of my co-workers is important to me To me, pleasure is spending time with others I feel good when I cooperate with others. (1 = strongly disagree to 7 = strongly agree)	Septianto et al. (2021), Triandis and Gelfand (1998)
Pride	The ad makes me feel proud The ad makes me feel fulfilled. (1 = not at all, 7 = extremely)	Agrawal et al. (2013), Septianto et al. (2021)
Gratitude	The ad makes me feel grateful The ad makes me feel appreciative. (1 = not at all, 7 = extremely)	Agrawal et al. (2013), Septianto et al. (2021)
Sustainability	The ad benefits others The ad is charitable. (1 = not all, 7 = extremely)	Septianto et al. (2021)
Luxury	The ad is luxurious The ad is a status symbol. (1 = not all, 7 = extremely)	Septianto et al. (2021)
Environmental concern	I am worried about the worsening of the quality of the environment Environment is a major concern for me I am passionate about environmental protection issues I often think about how the condition of the environment can be improved. (1 = not at all, 7 = very much)	Newton et al. (2015)
Processing fluency	The experience of studying the product was: unclear, incomprehensive, difficult, disfluent, effortful (=1) ∼ clear, comprehensive, easy, fluent, effortless (=7)	Graf et al. (2018)
Product evaluation	The product is: bad, undesirable, not useful, low quality, unlikable, unfavorable (=1) ∼ good, desirable, useful, high quality, likable, favorable (=7)	Lee et al. (2024)

Constructs	Measurement items	Sources
Independent self-construal	I'd rather depend on myself than othersI rely on myself most of the timeI often do my own thingMy personal identity, independent of others, is very important. (1 = strongly disagree to 7 = strongly agree)	Septianto et al. (2021), Triandis and Gelfand (1998)
Interdependent self-construal	If a co-worker receives an award, I would feel proudThe well-being of my co-workers is important to meTo me, pleasure is spending time with othersI feel good when I cooperate with others. (1 = strongly disagree to 7 = strongly agree)	Septianto et al. (2021), Triandis and Gelfand (1998)
Pride	The ad makes me feel proudThe ad makes me feel fulfilled. (1 = not at all, 7 = extremely)	Agrawal et al. (2013), Septianto et al. (2021)
Gratitude	The ad makes me feel gratefulThe ad makes me feel appreciative. (1 = not at all, 7 = extremely)	Agrawal et al. (2013), Septianto et al. (2021)
Sustainability	The ad benefits othersThe ad is charitable. (1 = not all, 7 = extremely)	Septianto et al. (2021)
Luxury	The ad is luxuriousThe ad is a status symbol. (1 = not all, 7 = extremely)	Septianto et al. (2021)
Environmental concern	I am worried about the worsening of the quality of the environmentEnvironment is a major concern for meI am passionate about environmental protection issuesI often think about how the condition of the environment can be improved. (1 = not at all, 7 = very much)	Newton et al. (2015)
Processing fluency	The experience of studying the product was: unclear, incomprehensive, difficult, disfluent, effortful (=1) ∼ clear, comprehensive, easy, fluent, effortless (=7)	Graf et al. (2018)
Product evaluation	The product is: bad, undesirable, not useful, low quality, unlikable, unfavorable (=1) ∼ good, desirable, useful, high quality, likable, favorable (=7)	Lee et al. (2024)

Note(s): Responses were measured on a 7-point Likert scale

Source(s): Created by authors