List of abbreviations
| Abbreviation | Full name |
|---|---|
| AP | Anticipated pride |
| BL | Brand love |
| BT | Brand trust |
| GCV/GCVs | Green consumption value(s) |
| NC | Natural content |
| RP | Regional product |
| S | Stimulus/Stimuli |
| O | Organism/organismic states |
| SOBC | Stimulus–Organism–Behavior–Consequence |
| Abbreviation | Full name |
|---|---|
| Anticipated pride | |
| Brand love | |
| Brand trust | |
| GCV/GCVs | Green consumption value(s) |
| Natural content | |
| Regional product | |
| S | Stimulus/Stimuli |
| O | Organism/organismic states |
| Stimulus–Organism–Behavior–Consequence |
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