Table 8

Construct validity

DimensionsCRAVEAttitudeAwareness campaignCustomer supportSecuritySocial influenceTransparencyUser experience
Attitude0.8570.6000.775      
Awareness Campaign0.8450.6450.7390.803     
Customer Support0.8560.6160.7200.7550.785    
Security0.9330.6520.6330.5370.6500.807   
Social Influence0.7960.5690.7160.7140.7340.6690.754  
Transparency0.7980.5710.7080.7200.7460.6320.6600.756 
User Experience0.8260.5450.7070.7120.6630.7170.7350.7030.738
Source(s): Output from SPSS and calculated using Excel

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