Table 2 Demographic characteristics...

Table 2

Demographic characteristics

Characteristics	n = 339	%	Characteristics	n = 339	%
Gender			Monthly Income (RMB)
Male	141	41.59%	<2,001 yuan	168	49.56%
Female	198	58.41%	2,001–4,000 yuan	94	27.73%
Education			4,001–6,000 yuan	30	8.85%
Middle/high school	35	10.32%	6,001–8,000 yuan	18	5.31%
College	35	10.32%	8,001–10,000 yuan	9	2.65%
University	244	71.98%	>10,000 yuan	20	5.90%
Graduate school	25	7.37%	Area
Age			Northeast China	12	3.54%
<20	126	37.17%	Hong Kong, Macao and Taiwan	11	3.24%
20–29	163	48.08%	North China	28	8.26%
30–39	16	4.72%	East China	197	58.11%
40–49	19	5.60%	Northwest China	15	4.42%
50–59	14	4.13%	Southwest China	23	6.78%
>59	1	0.29%	Central and southern China	53	15.63%
Occupation			Purchase frequency
Office worker	28	8.26%	Daily purchase	16	4.72%
Institutional person	14	4.13%	Weekly purchase	53	15.63%
Student	257	75.81%	Monthly purchase	143	42.18%
Governmental personnel	7	2.06%	Annual purchase	127	37.46%
Professional	22	6.49%
Other	11	3.24%

Characteristics	n = 339	%	Characteristics	n = 339	%
Gender			Monthly Income (RMB)
Male	141	41.59%	<2,001 yuan	168	49.56%
Female	198	58.41%	2,001–4,000 yuan	94	27.73%
Education			4,001–6,000 yuan	30	8.85%
Middle/high school	35	10.32%	6,001–8,000 yuan	18	5.31%
College	35	10.32%	8,001–10,000 yuan	9	2.65%
University	244	71.98%	>10,000 yuan	20	5.90%
Graduate school	25	7.37%	Area
Age			Northeast China	12	3.54%
<20	126	37.17%	Hong Kong, Macao and Taiwan	11	3.24%
20–29	163	48.08%	North China	28	8.26%
30–39	16	4.72%	East China	197	58.11%
40–49	19	5.60%	Northwest China	15	4.42%
50–59	14	4.13%	Southwest China	23	6.78%
>59	1	0.29%	Central and southern China	53	15.63%
Occupation			Purchase frequency
Office worker	28	8.26%	Daily purchase	16	4.72%
Institutional person	14	4.13%	Weekly purchase	53	15.63%
Student	257	75.81%	Monthly purchase	143	42.18%
Governmental personnel	7	2.06%	Annual purchase	127	37.46%
Professional	22	6.49%
Other	11	3.24%

Source(s): Created by the authors

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