Reliability test and validity test
| Factors | Number | Cronbach’s α | KMO | Barlett sphere test of significance |
|---|---|---|---|---|
| Brand ethnicity | 16 | 0.878 | 0.870 | 0.000 |
| Brand attachment | 4 | 0.831 | 0.786 | 0.000 |
| Brand trust | 3 | 0.826 | 0.721 | 0.000 |
| Purchase intention | 4 | 0.845 | 0.773 | 0.000 |
| Factors | Number | Cronbach’s | KMO | Barlett sphere test of significance |
|---|---|---|---|---|
| Brand ethnicity | 16 | 0.878 | 0.870 | 0.000 |
| Brand attachment | 4 | 0.831 | 0.786 | 0.000 |
| Brand trust | 3 | 0.826 | 0.721 | 0.000 |
| Purchase intention | 4 | 0.845 | 0.773 | 0.000 |
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