Regression analysis
| Dependent variable | Independent variable | Standardization coefficient | F | R2 | Adjusted R2 |
|---|---|---|---|---|---|
| Purchase intention | Domestic identity | 0.236*** | 19.871*** | 0.056 | 0.053 |
| Political position | 0.318*** | 37.831*** | 0.101 | 0.098 | |
| National contribution | 0.427*** | 75.082*** | 0.182 | 0.180 | |
| Market performance | 0.495*** | 109.269*** | 0.245 | 0.243 | |
| National culture | 0.385*** | 58.817*** | 0.149 | 0.146 |
| Dependent variable | Independent variable | Standardization coefficient | F | Adjusted | |
|---|---|---|---|---|---|
| Purchase intention | Domestic identity | 0.236*** | 19.871*** | 0.056 | 0.053 |
| Political position | 0.318*** | 37.831*** | 0.101 | 0.098 | |
| National contribution | 0.427*** | 75.082*** | 0.182 | 0.180 | |
| Market performance | 0.495*** | 109.269*** | 0.245 | 0.243 | |
| National culture | 0.385*** | 58.817*** | 0.149 | 0.146 |
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