Table 7 Chain mediation analysis Path... | Emerald Publishing

Table 7

Chain mediation analysis

Path	Indirect effect	SE	95% confidence interval
Path	Indirect effect	SE	Upper limit	Lower limit
Brand ethnicity → Brand attachment → Purchase intention	0.157	0.045	0.078	0.253
Brand ethnicity → Brand trust → Purchase intention	0.170	0.047	0.086	0.270
Brand ethnicity → Brand attachment → Brand trust → Purchase intention	0.091	0.022	0.051	0.137

Path	Indirect effect	SE	95% confidence interval
Path	Indirect effect	SE	Upper limit	Lower limit
Brand ethnicity → Brand attachment → Purchase intention	0.157	0.045	0.078	0.253
Brand ethnicity → Brand trust → Purchase intention	0.170	0.047	0.086	0.270
Brand ethnicity → Brand attachment → Brand trust → Purchase intention	0.091	0.022	0.051	0.137

Source(s): Created by the authors