Path analysis results
| Path coefficient | Original sample | Sample mean | Standard deviation | T statistic | p value |
|---|---|---|---|---|---|
| Brand attachment → Purchase intention | 0.248 | 0.252 | 0.056 | 4.421 | 0.000 |
| Brand ethnicity → Brand attachment | 0.134 | 0.134 | 0.059 | 2.275 | 0.023 |
| Brand ethnicity → Brand trust | 0.437 | 0.436 | 0.057 | 7.669 | 0.000 |
| Brand ethnicity → Purchase intention | 0.28 | 0.278 | 0.054 | 5.153 | 0.000 |
| Brand trust → Brand attachment | 0.496 | 0.499 | 0.056 | 8.806 | 0.000 |
| Brand trust → Purchase intention | 0.299 | 0.299 | 0.061 | 4.87 | 0.000 |
| Path coefficient | Original sample | Sample mean | Standard deviation | ||
|---|---|---|---|---|---|
| Brand attachment → Purchase intention | 0.248 | 0.252 | 0.056 | 4.421 | 0.000 |
| Brand ethnicity → Brand attachment | 0.134 | 0.134 | 0.059 | 2.275 | 0.023 |
| Brand ethnicity → Brand trust | 0.437 | 0.436 | 0.057 | 7.669 | 0.000 |
| Brand ethnicity → Purchase intention | 0.28 | 0.278 | 0.054 | 5.153 | 0.000 |
| Brand trust → Brand attachment | 0.496 | 0.499 | 0.056 | 8.806 | 0.000 |
| Brand trust → Purchase intention | 0.299 | 0.299 | 0.061 | 4.87 | 0.000 |
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