Reliability test and validity test in the realistic context
| Factors | Number | Cronbach’s α | KMO | Ave | cr | |
|---|---|---|---|---|---|---|
| Brand ethnicity | Domestic identity | 3 | 0.791 | 0.890 | 0.532 | 0.947 |
| Political position | 4 | 0.929 | ||||
| Market performance | 3 | 0.714 | ||||
| National contribution | 3 | 0.816 | ||||
| National culture | 3 | 0.915 | ||||
| Brand attachment | 4 | 0.897 | 0.847 | 0.541 | 0.825 | |
| Brand trust | 3 | 0.801 | 0.712 | 0.549 | 0.785 | |
| Purchase intention | 4 | 0.825 | 0.810 | 0.542 | 0.825 | |
| Factors | Number | Cronbach’s | KMO | Ave | cr | |
|---|---|---|---|---|---|---|
| Brand ethnicity | Domestic identity | 3 | 0.791 | 0.890 | 0.532 | 0.947 |
| Political position | 4 | 0.929 | ||||
| Market performance | 3 | 0.714 | ||||
| National contribution | 3 | 0.816 | ||||
| National culture | 3 | 0.915 | ||||
| Brand attachment | 4 | 0.897 | 0.847 | 0.541 | 0.825 | |
| Brand trust | 3 | 0.801 | 0.712 | 0.549 | 0.785 | |
| Purchase intention | 4 | 0.825 | 0.810 | 0.542 | 0.825 | |
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