Table 12 Regression analysis in the... | Emerald Publishing

Table 12

Regression analysis in the realistic context

Factors	Purchase intention(Y)				Consumers’ brand psychology(M)
	Purchase intention(Y)				Brand trust		Brand attachment
	Model 1	Model 2	Model 3	Model 4	Model 5	Model 6	Model 7	Model 8
Gender	0.021	0.000	−0.011	−0.013	0.041	0.019	0.032	−0.002
Age	0.05	0.034	0.029	0.03	0.02	0.008	−0.188	0.008
Education	0.055	−0.044	0	−0.03	0.068	−0.034^*	−0.011^*	−0.066
Occupation	−0.031	0.018	−0.014	0.003	−0.023	0.03	−0.075	0.044
Area	−0.032	0.003	−0.015	−0.004	−0.022	0.012	−0.038	0.009
Income	−0.043	0.012	0.012	0.032	−0.074	−0.012	−0.158^*	0.102
Domestic identity		0.275^***		0.085^**		0.291^***		−0.022
Political position		0.13^**		0.072^*		0.171^***		0.451^***
National culture		−0.076		0.017		−0.095^*		0.289^***
Market performance		0.228^***		0.085^**		0.232^***		0.055
National contribution		0.26^***		0.121^***		0.233^***		0.096^*
Brand attachment			0.811^***	0.643^***
Brand trust			−0.026	−0.114^***

Factors	Purchase intention(Y)				Consumers’ brand psychology(M)
	Purchase intention(Y)				Brand trust		Brand attachment
	Model 1	Model 2	Model 3	Model 4	Model 5	Model 6	Model 7	Model 8
Gender	0.021	0.000	−0.011	−0.013	0.041	0.019	0.032	−0.002
Age	0.05	0.034	0.029	0.03	0.02	0.008	−0.188	0.008
Education	0.055	−0.044	0	−0.03	0.068	−0.034^*	−0.011^*	−0.066
Occupation	−0.031	0.018	−0.014	0.003	−0.023	0.03	−0.075	0.044
Area	−0.032	0.003	−0.015	−0.004	−0.022	0.012	−0.038	0.009
Income	−0.043	0.012	0.012	0.032	−0.074	−0.012	−0.158^*	0.102
Domestic identity		0.275^***		0.085^**		0.291^***		−0.022
Political position		0.13^**		0.072^*		0.171^***		0.451^***
National culture		−0.076		0.017		−0.095^*		0.289^***
Market performance		0.228^***		0.085^**		0.232^***		0.055
National contribution		0.26^***		0.121^***		0.233^***		0.096^*
Brand attachment			0.811^***	0.643^***
Brand trust			−0.026	−0.114^***

Source(s): Created by the authors