Table 13 Chain mediation analysis in the... | Emerald Publishing

Table 13

Chain mediation analysis in the realistic context

Path	Indirect effect	SE	95% confidence interval
Path	Indirect effect	SE	Upper limit	Lower limit
Brand ethnicity → Brand attachment → Purchase intention	−0.1082	0.0220	−0.1541	−0.0666
Brand ethnicity → Brand trust → Purchase intention	0.6676	0.0410	0.5846	0.7464
Brand ethnicity → Brand attachment → Brand trust → Purchase intention	−0.2205	0.0217	−0.2645	−0.1800

Path	Indirect effect	SE	95% confidence interval
Path	Indirect effect	SE	Upper limit	Lower limit
Brand ethnicity → Brand attachment → Purchase intention	−0.1082	0.0220	−0.1541	−0.0666
Brand ethnicity → Brand trust → Purchase intention	0.6676	0.0410	0.5846	0.7464
Brand ethnicity → Brand attachment → Brand trust → Purchase intention	−0.2205	0.0217	−0.2645	−0.1800

Source(s): Created by the authors