Table 3

Descriptive statistics of constructs

ConstructsCronbach’s alpharho_ACRAVE
TGC0.8830.8860.9190.740
SSC0.8510.8540.9090.770
COM0.7410.7440.8520.658
CA0.8080.8200.8660.564
DMI0.8740.8750.9230.800
OCV0.8740.8770.9080.665
SIP0.7330.7510.8340.559

Note(s): CR: Composite Reliability; AVE: Average Variance Extracted

TGC stands for Trust in GenAI Competency, SSC for Supplier–Supplier Connection, COM for Compatibility of GenAI, CA for Customer Agility, DMI for Digital Marketing Innovation, OCV for Online Consumption Value, and SIP for Service Innovation Performance

Source(s): Authors’ work, derived from the statistical analysis of this study (SmartPLS, Version 4.1)
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