Table 4

Cross-loadings analysis

ItemTGCSSCCOMCADMIOCVSIP
TGC10.845      
TGC20.873      
TGC30.885      
TGC40.837      
SSC1 0.881     
SSC2 0.888     
SSC3 0.863     
COM1  0.828    
COM2  0.826    
COM3  0.779    
CA1   0.764   
CA2   0.760   
CA3   0.752   
CA4   0.680   
CA5   0.794   
DMI1    0.894  
DMI2    0.924  
DMI3    0.863  
OCV1     0.791 
OCV2     0.826 
OCV3     0.801 
OCV4     0.828 
OCV5     0.829 
SIP1      0.752
SIP2      0.747
SIP3      0.845
SIP4      0.731

Note(s): TGC stands for Trust in GenAI Competency, SSC for Supplier–Supplier Connection, COM for Compatibility of GenAI, CA for Customer Agility, DMI for Digital Marketing Innovation, OCV for Online Consumption Value, and SIP for Service Innovation Performance

Source(s): Authors’ work, derived from the statistical analysis of this study (SmartPLS, Version 4.1)
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