Table 5 Fornell-Larcker criterion and...

Table 5

Fornell-Larcker criterion and Heterotrait-Monotrait at Ratio

Item	Constructs	CA	COM	CP	DMI	SIP	SSC	TGC
Fornell-Larcker criterion	CA	0.751
	COM	0.455	0.811
	CP	0.461	0.455	0.815
	DMI	0.356	0.490	0.467	0.894
	SIP	0.285	0.425	0.575	0.404	0.748
	SSC	0.226	0.484	0.500	0.539	0.350	0.878
	TGC	0.288	0.478	0.525	0.505	0.337	0.460	0.860
Heterotrait-Monotrait at ratio	CA
	COM	0.509
	CP	0.458	0.561
	DMI	0.452	0.406	0.428
	SIP	0.312	0.461	0.510	0.395
	SSC	0.264	0.461	0.478	0.526	0.362
	TGC	0.283	0.489	0.493	0.501	0.332	0.446

Item	Constructs	CA	COM	CP	DMI	SIP	SSC	TGC
Fornell-Larcker criterion	CA	0.751
	COM	0.455	0.811
	CP	0.461	0.455	0.815
	DMI	0.356	0.490	0.467	0.894
	SIP	0.285	0.425	0.575	0.404	0.748
	SSC	0.226	0.484	0.500	0.539	0.350	0.878
	TGC	0.288	0.478	0.525	0.505	0.337	0.460	0.860
Heterotrait-Monotrait at ratio	CA
	COM	0.509
	CP	0.458	0.561
	DMI	0.452	0.406	0.428
	SIP	0.312	0.461	0.510	0.395
	SSC	0.264	0.461	0.478	0.526	0.362
	TGC	0.283	0.489	0.493	0.501	0.332	0.446

Note(s): TGC stands for Trust in GenAI Competency, SSC for Supplier–Supplier Connection, COM for Compatibility of GenAI, CA for Customer Agility, DMI for Digital Marketing Innovation, OCV for Online Consumption Value, and SIP for Service Innovation Performance

Source(s): Authors’ work, derived from the statistical analysis of this study (SmartPLS, Version 4.1)

[ViewLarge]

Sharing Unavailable