Study 2 – moderated mediation results
| Calculative commitment (M) | Switching cost dependence (Y) | Loyalty (Y) | Strategic performance (Y) | Financial performance (Y) | |
|---|---|---|---|---|---|
| Coefficient (SE) | Coefficient (SE) | Coefficient (SE) | Coefficient (SE) | Coefficient (SE) | |
| Predictor | |||||
| Independent variables | |||||
| Product quality (X) | 0.813 (0.168) | −0.164 (0.106) | 0.270 (0.068) | 0.063 (0.101) | 0.100 (0.105) |
| Reputational power (W) | 0.219 (0.237) | – | – | – | – |
| Calculative commitment (M) | – | 0.510 (0.088) | 0.431 (0.056) | 0.512 (0.084) | 0.449 (0.087) |
| Interaction | −0.028 (0.042) | – | – | – | – |
| R2 | 0.395 | 0.152 | 0.390 | 0.110 | 0.162 |
| Indirect effects (Product Quality × Calculative Commitment × DV) | 0.354 (0.074) | 0.306 (0.064) | 0.378 (0.072) | 0.315 (0.072) | |
| Conditional indirect effects | |||||
| Low reputational power | - | 0.372 (0.081) | 0.315 (0.067) | 0.374 (0.075) | 0.328 (0.075) |
| Moderate reputational power | - | 0.358 (0.071) | 0.303, (0.059) | 0.360 (0.065) | 0.312 (0.068) |
| High reputational power | - | 0.337 (0.075) | 0.285 (0.056) | 0.339 (0.072) | 0.297 (0.074) |
| Index of moderated mediation | 0.0205 (0.0250) | – | −0.012, (0.024) | −0.014 (0.028) | −0.012 (0.024) |
| Calculative commitment (M) | Switching cost dependence (Y) | Loyalty (Y) | Strategic performance (Y) | Financial performance (Y) | |
|---|---|---|---|---|---|
| Coefficient (SE) | Coefficient (SE) | Coefficient (SE) | Coefficient (SE) | Coefficient (SE) | |
| Independent variables | |||||
| Product quality (X) | −0.164 (0.106) | 0.270 (0.068) | 0.063 (0.101) | 0.100 (0.105) | |
| Reputational power (W) | 0.219 (0.237) | – | – | – | – |
| Calculative commitment (M) | – | ||||
| Interaction | −0.028 (0.042) | – | – | – | – |
| Low reputational power | - | ||||
| Moderate reputational power | - | ||||
| High reputational power | - | ||||
| Index of moderated mediation | 0.0205 (0.0250) | – | −0.012, (0.024) | −0.014 (0.028) | −0.012 (0.024) |
Note(s): Regression coefficients are unstandardized; standard errors are in parentheses. Bootstrap sample size = 10,000. P < 0.05 in ialic (bootstrap confidence interval not containing a value of zero)