Table 1 Representative matched-pair case...

Table 1

Representative matched-pair case profiles for the cross-case analysis

SCP role category	Role description	GenAI adopter (Group A)	GenAI non-adopter (Group B)	Matched industry
Demand planning	Generates sales and demand forecasts	Amazon^a	Pattern	E-Commerce
		Tesla	Bugatti Rimac	Automotive
		Warehouse Group	Gottardo	Retail
Production planning	Translates forecasts into production schedules and manages material supply	Tesla^a	GKN Automotive	Automotive
Production planning		Colgate-Palmolive	EssilorLuxottica	CPG
Integrated supply and demand planning	End-to-end balancing of demand signals with inventory and supply strategy	Amazon^a	Shopee	E-Commerce
Integrated supply and demand planning		Colgate-Palmolive	ASICS	CPG
S&OP	Facilitates strategic alignment across commercial, financial, and operational functions	Amazon^a	Seagate	Technology

SCP role category	Role description	GenAI adopter (Group A)	GenAI non-adopter (Group B)	Matched industry
Demand planning	Generates sales and demand forecasts	Amazon^a	Pattern	E-Commerce
		Tesla	Bugatti Rimac	Automotive
		Warehouse Group	Gottardo	Retail
Production planning	Translates forecasts into production schedules and manages material supply	Tesla^a	GKN Automotive	Automotive
Production planning		Colgate-Palmolive	EssilorLuxottica	CPG
Integrated supply and demand planning	End-to-end balancing of demand signals with inventory and supply strategy	Amazon^a	Shopee	E-Commerce
Integrated supply and demand planning		Colgate-Palmolive	ASICS	CPG
S&OP	Facilitates strategic alignment across commercial, financial, and operational functions	Amazon^a	Seagate	Technology

Note(s): Consumer Packaged Goods (CPG). Classification of GenAI adopter/non-adopter was based on strategic evidence (Annexes A1–A2)

Cases selected for the longitudinal analysis of supply chain planning role evolution

Source(s): Authors’ own elaboration

Sharing Unavailable