Sample demographics
| ID | Gender | Years of PR/Comm. Experience | Industry/sector | Location | Organization type |
|---|---|---|---|---|---|
| 1 | Female | 16–20 | Healthcare | U.S. | Corporate |
| 2 | Male | 20+ | Water Technology | U.S. | Corporate |
| 3 | Female | 15+ | Food and Beverage | U.S. | Agency |
| 4 | Female | 20+ | Healthcare | U.S. | Nonprofit |
| 5 | Female | 11–15 | Comm. Consulting | U.S. | Agency |
| 6 | Male | 20+ | Higher Education | U.S. | Education |
| 7 | Female | 20+ | PR Consulting | U.S. | Agency |
| 8 | Female | 20+ | IT Consulting | U.S. | Agency |
| 9 | Female | 20+ | PR Consulting | U.S. | Agency |
| 10 | Female | 16–20 | Information Technology | U.S. | Corporate |
| 11 | Female | 16–20 | Education Advocacy | U.S. | Nonprofit |
| 12 | Male | 20+ | PR Consulting | U.S. | Agency |
| 13 | Female | 16–20 | Marcom Consulting | U.S. | Agency |
| 14 | Female | 10+ | PR Consulting | U.S. | Agency |
| 15 | Female | 27 | Aviation | U.S. | Corporate |
| 16 | Female | 15 | PR Consulting | U.S. | Agency |
| 17 | Female | 12 | Healthcare | U.S. | Corporate |
| 18 | Female | 36 | Healthcare Comm. Consulting | Canada | Agency |
| 19 | Female | 30+ | Ad/Comm. Consulting | U.S. | Agency |
| 20 | Female | 15 | PR Consulting | U.S. | Agency |
| 21 | Female | 10 | Cybersecurity | U.S. | Corporate |
| 22 | Female | 19 | Software | U.S. | Corporate |
| 23 | Male | 15 | Healthcare | U.S. | Corporate |
| 24 | Female | 25 | Government | U.S. | Nonprofit |
| 25 | Female | 20+ | Information Technology | U.S. | Corporate |
| 26 | Female | 20+ | Healthcare | U.S. | Nonprofit |
| 27 | Female | 20+ | Sports and Entertainment | U.S. | Nonprofit |
| 28 | Male | 20+ | Insurance and Banking | U.S. | Corporate |
| 29 | Male | 35 | PR Consulting | U.S. | Agency |
| 30 | Female | 15+ | Automotive | U.S. | Corporate |
| ID | Gender | Years of PR/Comm. Experience | Industry/sector | Location | Organization type |
|---|---|---|---|---|---|
| 1 | Female | 16–20 | Healthcare | U.S. | Corporate |
| 2 | Male | 20+ | Water Technology | U.S. | Corporate |
| 3 | Female | 15+ | Food and Beverage | U.S. | Agency |
| 4 | Female | 20+ | Healthcare | U.S. | Nonprofit |
| 5 | Female | 11–15 | Comm. Consulting | U.S. | Agency |
| 6 | Male | 20+ | Higher Education | U.S. | Education |
| 7 | Female | 20+ | PR Consulting | U.S. | Agency |
| 8 | Female | 20+ | IT Consulting | U.S. | Agency |
| 9 | Female | 20+ | PR Consulting | U.S. | Agency |
| 10 | Female | 16–20 | Information Technology | U.S. | Corporate |
| 11 | Female | 16–20 | Education Advocacy | U.S. | Nonprofit |
| 12 | Male | 20+ | PR Consulting | U.S. | Agency |
| 13 | Female | 16–20 | Marcom Consulting | U.S. | Agency |
| 14 | Female | 10+ | PR Consulting | U.S. | Agency |
| 15 | Female | 27 | Aviation | U.S. | Corporate |
| 16 | Female | 15 | PR Consulting | U.S. | Agency |
| 17 | Female | 12 | Healthcare | U.S. | Corporate |
| 18 | Female | 36 | Healthcare Comm. Consulting | Canada | Agency |
| 19 | Female | 30+ | Ad/Comm. Consulting | U.S. | Agency |
| 20 | Female | 15 | PR Consulting | U.S. | Agency |
| 21 | Female | 10 | Cybersecurity | U.S. | Corporate |
| 22 | Female | 19 | Software | U.S. | Corporate |
| 23 | Male | 15 | Healthcare | U.S. | Corporate |
| 24 | Female | 25 | Government | U.S. | Nonprofit |
| 25 | Female | 20+ | Information Technology | U.S. | Corporate |
| 26 | Female | 20+ | Healthcare | U.S. | Nonprofit |
| 27 | Female | 20+ | Sports and Entertainment | U.S. | Nonprofit |
| 28 | Male | 20+ | Insurance and Banking | U.S. | Corporate |
| 29 | Male | 35 | PR Consulting | U.S. | Agency |
| 30 | Female | 15+ | Automotive | U.S. | Corporate |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.