Extraction of the components for PL and NB
| National brand | Private label | |||
|---|---|---|---|---|
| Component 1 | Component 2 | Component 1 | Component 2 | |
| Taste | 0.258 | 0.913 | 0.223 | 0.909 |
| Nutritional information | 0.401 | 0.835 | 0.363 | 0.832 |
| Naming | 0.848 | 0.378 | 0.830 | 0.411 |
| Health advertising | 0.908 | 0.269 | 0.929 | 0.211 |
| National brand | Private label | |||
|---|---|---|---|---|
| Component 1 | Component 2 | Component 1 | Component 2 | |
| Taste | 0.258 | 0.223 | ||
| Nutritional information | 0.401 | 0.363 | ||
| Naming | 0.378 | 0.411 | ||
| Health advertising | 0.269 | 0.211 | ||
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