Table 1 Factor loadings and reliability...

Table 1

Factor loadings and reliability

Construct	Loading	Cronbach's α	CR	AVE
Inconsistent promotion		0.78	0.86	0.60
IP1	0.75
IP2	deleted
IP3	0.82
IP4	0.73
IP5	0.80
Inconsistent price and product		0.84	0.88	0.60
PP1	0.80
PP2	0.80
PP3	0.78
PP4	0.77
PP5	0.75
Absence of anticipation		0.83	0.90	0.74
AN1	0.89
AN2	0.88
AN3	0.83
Surprise		0.91	0.94	0.84
SU1	0.92
SU2	0.94
SU3	0.90
Delight		0.95	0.97	0.91
DE1	0.94
DE2	0.96
DE3	0.96
Satisfaction		0.61	0.82	0.69
SA1	0.74
SA2	0.90
SA3	0.67
Vendor lock-in		0.89	0.93	0.82
IA1	deleted
IA2	0.90
IA3	0.91
IA4	0.88
Efficiency shopping		0.88	0.91	0.74
ES1	0.84
ES2	0.87
ES3	0.89
ES4	0.83
Bargain hunting		0.86	0.90	0.70
BH1	0.79
BH2	0.90
BH3	0.86
BH4	0.79
Variety seeking		0.84	0.89	0.74
VS1	0.85
VS2	deleted
VS3	0.79
VS4	0.93

Construct	Loading	Cronbach's α	CR	AVE
Inconsistent promotion		0.78	0.86	0.60
IP1	0.75
IP2	deleted
IP3	0.82
IP4	0.73
IP5	0.80
Inconsistent price and product		0.84	0.88	0.60
PP1	0.80
PP2	0.80
PP3	0.78
PP4	0.77
PP5	0.75
Absence of anticipation		0.83	0.90	0.74
AN1	0.89
AN2	0.88
AN3	0.83
Surprise		0.91	0.94	0.84
SU1	0.92
SU2	0.94
SU3	0.90
Delight		0.95	0.97	0.91
DE1	0.94
DE2	0.96
DE3	0.96
Satisfaction		0.61	0.82	0.69
SA1	0.74
SA2	0.90
SA3	0.67
Vendor lock-in		0.89	0.93	0.82
IA1	deleted
IA2	0.90
IA3	0.91
IA4	0.88
Efficiency shopping		0.88	0.91	0.74
ES1	0.84
ES2	0.87
ES3	0.89
ES4	0.83
Bargain hunting		0.86	0.90	0.70
BH1	0.79
BH2	0.90
BH3	0.86
BH4	0.79
Variety seeking		0.84	0.89	0.74
VS1	0.85
VS2	deleted
VS3	0.79
VS4	0.93

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