Table 2 Correlations among major... | Emerald Publishing

Table 2

Correlations among major constructs

Variable	(a)	(b)	(c)	(d)	(e)	(f)	(g)	(h)	(i)	(j)
(a) Inconsistent promotion	0.77	0.75	0.69	0.32	0.20	0.29	0.75	0.74	0.31	0.32
(b) Inconsistent product and price	0.62	0.77	0.56	0.37	0.10	0.28	0.75	0.71	0.36	0.33
(c) Absence of anticipation	0.55	0.48	0.86	0.50	0.07	0.22	0.68	0.58	0.34	0.54
(d) Surprise	0.27	0.34	0.44	0.92	0.26	0.28	0.48	0.49	0.41	0.72
(e) Delight	0.18	0.05	0.06	0.24	0.95	0.28	0.20	0.19	0.23	0.19
(f) Satisfaction	0.14	0.13	0.12	0.23	0.26	0.83	0.32	0.31	0.23	0.38
(g) Vendor lock-in	0.27	0.29	0.47	0.64	0.17	0.30	0.91	0.75	0.34	0.48
(h) Efficiency shopping	0.62	0.66	0.57	0.42	0.18	0.17	0.41	0.86	0.35	0.47
(i) Bargain hunting	0.60	0.60	0.49	0.43	0.18	0.15	0.41	0.66	0.84	0.32
(j) Variety seeking	0.21	0.27	0.26	0.36	0.25	−0.18	0.27	0.25	0.26	0.86

Variable	(a)	(b)	(c)	(d)	(e)	(f)	(g)	(h)	(i)	(j)
(a) Inconsistent promotion	0.77	0.75	0.69	0.32	0.20	0.29	0.75	0.74	0.31	0.32
(b) Inconsistent product and price	0.62	0.77	0.56	0.37	0.10	0.28	0.75	0.71	0.36	0.33
(c) Absence of anticipation	0.55	0.48	0.86	0.50	0.07	0.22	0.68	0.58	0.34	0.54
(d) Surprise	0.27	0.34	0.44	0.92	0.26	0.28	0.48	0.49	0.41	0.72
(e) Delight	0.18	0.05	0.06	0.24	0.95	0.28	0.20	0.19	0.23	0.19
(f) Satisfaction	0.14	0.13	0.12	0.23	0.26	0.83	0.32	0.31	0.23	0.38
(g) Vendor lock-in	0.27	0.29	0.47	0.64	0.17	0.30	0.91	0.75	0.34	0.48
(h) Efficiency shopping	0.62	0.66	0.57	0.42	0.18	0.17	0.41	0.86	0.35	0.47
(i) Bargain hunting	0.60	0.60	0.49	0.43	0.18	0.15	0.41	0.66	0.84	0.32
(j) Variety seeking	0.21	0.27	0.26	0.36	0.25	−0.18	0.27	0.25	0.26	0.86

Note(s): Diagonal elements are the square root of AVE of the reflective scales. Off-diagonal elements are correlations between construct. Above the diagonal element are the HTMT value