Table 3 Results of the multi-group... | Emerald Publishing

Table 3

Results of the multi-group analysis

Moderator	Path	Path coefficient		High—low significant difference
Moderator	Path	High	Low	t	p
Absence of anticipation	Inconsistent product and price→Surprise	0.554***	0.049	2.392	<0.05
Bargain hunting	Surprise→Delight	0.575***	−0.281	4.271	<0.001
Variety seeking	Surprise→Delight	0.475***	−0.257	3.836	<0.001

Moderator	Path	Path coefficient		High—low significant difference
Moderator	Path	High	Low	t	p
Absence of anticipation	Inconsistent product and price→Surprise	0.554***	0.049	2.392	<0.05
Bargain hunting	Surprise→Delight	0.575***	−0.281	4.271	<0.001
Variety seeking	Surprise→Delight	0.475***	−0.257	3.836	<0.001

Note(s): *p < 0.05, **p < 0.01 ***p < 0.001, ns = not significant