Table A1

Study questionnaire

Channel disintegration (adapted from Chen and Chi, 2021)
Inconsistent Promotion
IP1 The retailer's physical store and website have an inconsistent brand name, slogan, and logo
IP2* The retailer's website highlights in-store promotions not offered in the physical store
IP3 The retailer's website does not provide the address and contact information of the physical store
IP4 The retailer's physical store does not advertise its website through pamphlets, receipts, and bags in its physical store
IP5 The retailer's website does not publish advertisements in the physical store, through emails, or on the website and social media platforms
Inconsistent Price and Product Assortment
PP1 The apparel retailer has inconsistent product descriptions in the physical store and website
PP2 The apparel retailer has inconsistent product classifications in both its physical store and on its website
PP3 The apparel retailer has inconsistent information on stock availability in both the physical store and the website
PP4 The apparel retailer has inconsistent product prices in both the physical store and on the website
PP5 The apparel retailer has inconsistent discounts in both the physical store and website
Absence of anticipation (adapted from (Noordewier and Breugelmans, 2013))
AN1 The product or service offerings of the retailer are unpredictable
AN2 The inconsistent product or service offerings of the retailer occur suddenly
AN3 The product or service offerings of the retailer are unexpected
Surprise (adapted from (Kim and Mattila, 2013))
SU1 I am surprised by the products or services offered by the retailer
SU2 I am astonished by the products or services offered by the retailer
SU3 I am amazed by the products or services offered by the retailer
Delight (adapted from (Barnes et al., 2016))
Based on the retailer's strategies, how often do you feel …
DE1 Elated
DE2 Delight
DE3 Gleeful
Satisfaction (adapted from (Chang and Li, 2022))
SA1 Overall, I am satisfied with the goods and services offered by the retailer
SA2 Overall, I am happy shopping with this retailer
SA3 Overall, my choice to shop with this retailer has been wise
Vendor Lock-in (adapted from (Chiu et al., 2011))
IA1*I have no trouble switching between firms
IA2 I do not like switching to another firm after I have spent time searching a retailer's website
IA3 I am committed to this retailer
IA4 I feel loyalty toward this retailer
Shopping Motivation
Efficiency Shopping (adapted from (Wagner and Rudolph, 2010))
ES1 I want to shop in an efficient manner
ES2 I want to acquire exactly what I desire in the least amount of time
ES3 I want to shop quickly and easily
ES4 I want to have an effortless shopping process
Bargain Hunting (adapted from (Wagner and Rudolph, 2010))
BH1 I want to have an effortless shopping process
BH2 I want to look for discounts
BH3 I want to purchase products at the lowest price I can find
BH4 I want to take advantage of a sale
Variety Seeking (adapted from Ozen and Nil, 2014)
VS1 I want to shop to stay up-to-date with trends
VS2*I want to shop to stay up-to-date with new fashions. (R)
VS3 I want to shop to gain new experiences
VS4 I want to shop to see what new products are available

Note(s): * indicates items that were deleted from the main study because their loadings were small and nonsignificant; (R) indicates reverse items

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