Structural model standardised estimates
| Path | Standardised estimate | S.E. est | p-value | t-value | Result | ||
|---|---|---|---|---|---|---|---|
| Ease of use | → | Usefulness | 0.759 | 0.036 | 0.0001** | 21.070 | Significant |
| Ease of use | → | Enjoyment | 0.543 | 0.072 | 0.0001** | 7.537 | Significant |
| Ease of use | → | Price value | 0.483 | 0.065 | 0.0001** | 7.439 | Significant |
| Usefulness | → | Enjoyment | 0.368 | 0.075 | 0.0001** | 4.894 | Significant |
| Usefulness | → | Price value | 0.248 | 0.068 | 0.0001** | 3.632 | Significant |
| Enjoyment | → | Continued intention | 0.516 | 0.051 | 0.0001** | 10.029 | Significant |
| Price value | → | Continued intention | 0.373 | 0.053 | 0.0001** | 7.066 | Significant |
| Path | Standardised estimate | S.E. est | Result | ||||
|---|---|---|---|---|---|---|---|
| Ease of use | → | Usefulness | 0.759 | 0.036 | 0.0001** | 21.070 | Significant |
| Ease of use | → | Enjoyment | 0.543 | 0.072 | 0.0001** | 7.537 | Significant |
| Ease of use | → | Price value | 0.483 | 0.065 | 0.0001** | 7.439 | Significant |
| Usefulness | → | Enjoyment | 0.368 | 0.075 | 0.0001** | 4.894 | Significant |
| Usefulness | → | Price value | 0.248 | 0.068 | 0.0001** | 3.632 | Significant |
| Enjoyment | → | Continued intention | 0.516 | 0.051 | 0.0001** | 10.029 | Significant |
| Price value | → | Continued intention | 0.373 | 0.053 | 0.0001** | 7.066 | Significant |
Note(s): **Statistically significant at p-value <0.01, two-tailed