Constructs, items and sources
| Constructs | Item nos | Items | Sources | Study 1 | Study 2 |
|---|---|---|---|---|---|
| FL | FL | ||||
| Entertainment (ENT) | ENT1 | I think that AR tools in retail are very entertaining | Zeng et al. (2023) | 0.800 | |
| ENT2 | The enthusiasm for AR tools is catching, it would pick me up | 0.696 | |||
| ENT3 | The retail AR tools do not sell any product but entertain me | 0.717 | |||
| Fantasy (FAN) | FAN1 | The AR-based websites were fantastic | Kim and Choo (2023) | 0.796 | |
| FAN2 | The AR-based websites seem unrealistic | 0.803 | |||
| FAN3 | My experience with AR-based websites seemed imaginary | 0.882 | |||
| Curiosity (CUR) | CUR 1 | The AR-based website grabs my attention | Kim and Choo (2023) | 0.747 | |
| CUR 2 | The AR-based websites make me curious | 0.785 | |||
| CUR 3 | I wonder about the AR-based websites/store | 0.722 | |||
| CUR 4 | I want to know and experience more of such stores/websites | 0.812 | |||
| Experience (EXP) | EXP 1 | I think that using AR-based websites was very exciting | Kim et al. (2022) | 0.944 | |
| EXP 2 | I felt that I could touch the products | 0.914 | |||
| EXP 3 | I felt that I was part of the scene which was displayed | 0.885 | |||
| EXP 4 | My experience was not very pleasant | 0.801 | |||
| Convenience (CON) | CON 1 | I found AR-based websites are user friendly | Jiang et al. (2021) | 0.942 | |
| CON 2 | Shopping was very smooth and hassle-free due to AR-based websites | 0.920 | |||
| CON 3 | The services offered by AR based websites are prompt and efficient | 0.828 | |||
| Social Influence (SCP) | SCP1 | I think using AR in shopping make me look trendy | Kang et al. (2023) | 0.920 | |
| SCP2 | My friends and peer group encourage me to use AR-based shopping websites | 0.853 | |||
| SCP3 | I feel outdated if I do not use AR-based shopping website | 0.882 | |||
| Attitude towards AR (ATT) | ATT1 | The use of AR in retail is a good idea | Romano et al. (2022) | 0.777 | 0.872 |
| ATT2 | I view the AR tools with a positive approach | 0.829 | 0.707 | ||
| ATT3 | I think other customers should also use AR-based websites | 0.809 | 0.820 | ||
| ATT4 | It is sensible to use AR tool in the retail sector | 0.874 | 0.732 | ||
| Adoption of AR (ADP) | ADP1 | I will recommend AR-based shopping websites to my friends | Dogra et al. (2023) | 0.774 | 0.907 |
| ADP2 | AR-based shopping is very appealing | 0.860 | 0.888 | ||
| ADP3 | I will give priority to AR-based shopping over traditional shopping | 0.786 | 0.763 | ||
| E-Word of Mouth (e-WOM) | E-WOM 1 | I highly recommend AR in retail to others | Legman et al. (2023) | 0.734 | 0.918 |
| E-WOM 2 | I have a highly favourable view of AR-based websites | 0.786 | 0.942 | ||
| E-WOM 3 | I will encourage my friends and family members to explore AR-based websites | 0.704 | 0.905 | ||
| Continued use of AR in Retail (CNT) | CNT 1 | I will be willing to shop from AR-based websites | Kim et al. (2022) | 0.629 | 0.827 |
| CNT 2 | The likelihood of me using the AR-based websites for shopping is very high | 0.717 | 0.901 | ||
| CNT 3 | I am willing to recommend AR-based shopping websites to my friends | 0.811 | 0.905 |
| Constructs | Item nos | Items | Sources | Study 1 | Study 2 |
|---|---|---|---|---|---|
| FL | FL | ||||
| Entertainment (ENT) | ENT1 | I think that | 0.800 | ||
| ENT2 | The enthusiasm for | 0.696 | |||
| ENT3 | The retail | 0.717 | |||
| Fantasy (FAN) | FAN1 | The AR-based websites were fantastic | 0.796 | ||
| FAN2 | The AR-based websites seem unrealistic | 0.803 | |||
| FAN3 | My experience with AR-based websites seemed imaginary | 0.882 | |||
| Curiosity (CUR) | CUR 1 | The AR-based website grabs my attention | 0.747 | ||
| CUR 2 | The AR-based websites make me curious | 0.785 | |||
| CUR 3 | I wonder about the AR-based websites/store | 0.722 | |||
| CUR 4 | I want to know and experience more of such stores/websites | 0.812 | |||
| Experience (EXP) | EXP 1 | I think that using AR-based websites was very exciting | 0.944 | ||
| EXP 2 | I felt that I could touch the products | 0.914 | |||
| EXP 3 | I felt that I was part of the scene which was displayed | 0.885 | |||
| EXP 4 | My experience was not very pleasant | 0.801 | |||
| Convenience (CON) | CON 1 | I found AR-based websites are user friendly | 0.942 | ||
| CON 2 | Shopping was very smooth and hassle-free due to AR-based websites | 0.920 | |||
| CON 3 | The services offered by | 0.828 | |||
| Social Influence (SCP) | SCP1 | I think using | 0.920 | ||
| SCP2 | My friends and peer group encourage me to use AR-based shopping websites | 0.853 | |||
| SCP3 | I feel outdated if I do not use AR-based shopping website | 0.882 | |||
| Attitude towards | ATT1 | The use of | 0.777 | 0.872 | |
| ATT2 | I view the | 0.829 | 0.707 | ||
| ATT3 | I think other customers should also use AR-based websites | 0.809 | 0.820 | ||
| ATT4 | It is sensible to use | 0.874 | 0.732 | ||
| Adoption of | ADP1 | I will recommend AR-based shopping websites to my friends | 0.774 | 0.907 | |
| ADP2 | AR-based shopping is very appealing | 0.860 | 0.888 | ||
| ADP3 | I will give priority to AR-based shopping over traditional shopping | 0.786 | 0.763 | ||
| E-Word of Mouth ( | E-WOM 1 | I highly recommend | 0.734 | 0.918 | |
| E-WOM 2 | I have a highly favourable view of AR-based websites | 0.786 | 0.942 | ||
| E-WOM 3 | I will encourage my friends and family members to explore AR-based websites | 0.704 | 0.905 | ||
| Continued use of | CNT 1 | I will be willing to shop from AR-based websites | 0.629 | 0.827 | |
| CNT 2 | The likelihood of me using the AR-based websites for shopping is very high | 0.717 | 0.901 | ||
| CNT 3 | I am willing to recommend AR-based shopping websites to my friends | 0.811 | 0.905 |
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