Table 2 Reliability and validity tests... | Emerald Publishing

Table 2

Reliability and validity tests

	CR	AVE	MSV	MaxR(H)	ENT	FAN	CUR	ATT	ADP	CNT	EWOM
Study 1
ENT	0.783	0.546	0.144	0.791	0.739
FAN	0.867	0.686	0.223	0.876	0.286^***	0.828
CUR	0.851	0.589	0.212	0.855	−0.273^***	−0.350^***	0.767
ATT	0.893	0.677	0.24	0.898	0.222^***	0.472^***	−0.461^***	0.823
ADP	0.849	0.652	0.24	0.856	0.238^***	0.313^***	−0.384^***	0.490^***	0.808
CNT	0.765	0.523	0.178	0.784	0.380^***	0.287^***	−0.422^***	0.392^***	0.406^***	0.723
EWOM	0.786	0.551	0.185	0.79	0.213^**	0.431^***	−0.239^***	0.282^***	0.130^*	0.111^†	0.742
Study 2
EXP	0.937	0.788	0.552	0.949	0.888
CON	0.926	0.807	0.552	0.94	0.743^***	0.898
SCP	0.916	0.784	0.474	0.921	0.647^***	0.689^***	0.886
ATT	0.865	0.617	0.397	0.881	0.598^***	0.594^***	0.630^***	0.786
ADP	0.89	0.731	0.249	0.907	0.410^***	0.445^***	0.499^***	0.414^***	0.855
CNT	0.91	0.771	0.344	0.916	0.548^***	0.587^***	0.497^***	0.498^***	0.195^***	0.878
EWOM	0.944	0.849	0.269	0.947	0.510^***	0.476^***	0.425^***	0.396^***	0.223^***	0.519^***	0.922

	CR	AVE	MSV	MaxR(H)	ENT	FAN	CUR	ATT	ADP	CNT	EWOM
Study 1
ENT	0.783	0.546	0.144	0.791	0.739
FAN	0.867	0.686	0.223	0.876	0.286^***	0.828
CUR	0.851	0.589	0.212	0.855	−0.273^***	−0.350^***	0.767
ATT	0.893	0.677	0.24	0.898	0.222^***	0.472^***	−0.461^***	0.823
ADP	0.849	0.652	0.24	0.856	0.238^***	0.313^***	−0.384^***	0.490^***	0.808
CNT	0.765	0.523	0.178	0.784	0.380^***	0.287^***	−0.422^***	0.392^***	0.406^***	0.723
EWOM	0.786	0.551	0.185	0.79	0.213^**	0.431^***	−0.239^***	0.282^***	0.130^*	0.111^†	0.742
Study 2
EXP	0.937	0.788	0.552	0.949	0.888
CON	0.926	0.807	0.552	0.94	0.743^***	0.898
SCP	0.916	0.784	0.474	0.921	0.647^***	0.689^***	0.886
ATT	0.865	0.617	0.397	0.881	0.598^***	0.594^***	0.630^***	0.786
ADP	0.89	0.731	0.249	0.907	0.410^***	0.445^***	0.499^***	0.414^***	0.855
CNT	0.91	0.771	0.344	0.916	0.548^***	0.587^***	0.497^***	0.498^***	0.195^***	0.878
EWOM	0.944	0.849	0.269	0.947	0.510^***	0.476^***	0.425^***	0.396^***	0.223^***	0.519^***	0.922

Note(s): Significance of correlations ^†p < 0.100, ^*p < 0.050, ^**p < 0.010, ^***p < 0.001