HTMT analysis
| ENT | FAN | CUR | ATT | ADP | CNT | EWOM | |
|---|---|---|---|---|---|---|---|
| Study 1 | |||||||
| ENT | |||||||
| FAN | 0.285 | ||||||
| CUR | 0.27 | 0.337 | |||||
| ATT | 0.232 | 0.471 | 0.458 | ||||
| ADP | 0.237 | 0.309 | 0.39 | 0.492 | |||
| CNT | 0.377 | 0.267 | 0.428 | 0.399 | 0.419 | ||
| EWOM | 0.212 | 0.442 | 0.228 | 0.286 | 0.132 | 0.114 | |
| Study 2 | |||||||
| EXP | |||||||
| CON | 0.742 | ||||||
| SCP | 0.638 | 0.706 | |||||
| ATT | 0.59 | 0.596 | 0.628 | ||||
| ADP | 0.425 | 0.459 | 0.49 | 0.414 | |||
| CNT | 0.535 | 0.596 | 0.502 | 0.489 | 0.197 | ||
| EWOM | 0.502 | 0.475 | 0.424 | 0.394 | 0.223 | 0.517 | |
| ENT | FAN | CUR | ATT | ADP | CNT | EWOM | |
|---|---|---|---|---|---|---|---|
| ENT | |||||||
| FAN | 0.285 | ||||||
| CUR | 0.27 | 0.337 | |||||
| ATT | 0.232 | 0.471 | 0.458 | ||||
| ADP | 0.237 | 0.309 | 0.39 | 0.492 | |||
| CNT | 0.377 | 0.267 | 0.428 | 0.399 | 0.419 | ||
| EWOM | 0.212 | 0.442 | 0.228 | 0.286 | 0.132 | 0.114 | |
| EXP | |||||||
| CON | 0.742 | ||||||
| SCP | 0.638 | 0.706 | |||||
| ATT | 0.59 | 0.596 | 0.628 | ||||
| ADP | 0.425 | 0.459 | 0.49 | 0.414 | |||
| CNT | 0.535 | 0.596 | 0.502 | 0.489 | 0.197 | ||
| EWOM | 0.502 | 0.475 | 0.424 | 0.394 | 0.223 | 0.517 | |
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