Summary of the differences among the three types of retailers in CBEC
| Resource investment in CBEC | Type of retailer | |||
|---|---|---|---|---|
| DOI | POI | AOI | ||
| CBEC activity | International sales | ✕ | ✓ | ✓ |
| Website | Local URL adaptation (i.e. web address) | ✕ | ✓ | ✓ |
| Foreign language adaptation on the website | ✕ | ✓a | ✓ | |
| Cultural adaptation on the website | ✕ | ✕ | ✓ | |
| Payment method | Local payment options | ✕ | ✓b | ✓ |
| Local currency support | ✕ | ✓ | ✓ | |
| Customer support | Multilingual customer support | ✕ | ✕ | ✓c |
| Shipping | Cross-border logistics strategy | ✕ | ✓ | ✓ |
| Warehouse in the host-country | ✕ | ✕ | ✓ | |
| Marketing activities | Tailor product offerings in the host-country | ✕ | ✕ | ✓ |
| Build brand reputation in the host-country | ✕ | ✕ | ✓ | |
| Legal compliance | Follow laws and tax regulations in the host-country | ✕ | ✓d | ✓ |
| Resource investment in CBEC | Type of retailer | |||
|---|---|---|---|---|
| DOI | POI | AOI | ||
| International sales | ✕ | ✓ | ✓ | |
| Local URL adaptation (i.e. web address) | ✕ | ✓ | ✓ | |
| Foreign language adaptation on the website | ✕ | ✓ | ✓ | |
| Cultural adaptation on the website | ✕ | ✕ | ✓ | |
| Local payment options | ✕ | ✓ | ✓ | |
| Local currency support | ✕ | ✓ | ✓ | |
| Multilingual customer support | ✕ | ✕ | ✓ | |
| Cross-border logistics strategy | ✕ | ✓ | ✓ | |
| Warehouse in the host-country | ✕ | ✕ | ✓ | |
| Tailor product offerings in the host-country | ✕ | ✕ | ✓ | |
| Build brand reputation in the host-country | ✕ | ✕ | ✓ | |
| Follow laws and tax regulations in the host-country | ✕ | ✓ | ✓ | |
Note(s): aBasic automatized translation, bNot in all host-countries, cLocal customer service personnel, dPartially, if the company is registered in the host-country
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