Table 1

Tourists’ motivations for visiting Naples

MotivationsTourist originTotalMann–Whitney U
ForeignDomesticX2Sig.
To experience its historical and monumental richness3.854.164.0033,466<0.001
To deepen the knowledge of heritage3.354.043.6926,635<0.000
To attend cultural events: exhibition, festival, etc.2.282.172.2336,902<0.250
The city’s tourist reputation and fame3.113.823.4525,143<0.000
Cultural motivation average3.143.543.3326,182.5<0.000
Taste local gastronomy4.464.534.4936,929.5<0.248
Disconnect from everyday life3.863.613.7434,936<0.023
A desire to get to know new places4.494.384.4435,904<0.047
Hedonic motivation average4.274.184.2334,593<0.000
Visiting family and friends1.722.332.0132,762.5<0.000
Work or business visit (meeting, congress, etc.)1.371.601.4835,923<0.029
Circumstantial motivation average1.551.971.7530,487.5<0.000
Proximity to my place of residence1.822.3320631,755<0.000
One more visit on my tourist itinerary2.352.382.3737,782.5<0.711
An affordable tourist destination3.283.533.4034,473.5<0.018
Desirability motivation average2.452.742.6032,147.5<0.007
Source(s): Authors’ elaboration through SPSS

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