Tourists’ motivations for visiting Naples
| Motivations | Tourist origin | Total | Mann–Whitney U | ||
|---|---|---|---|---|---|
| Foreign | Domestic | X2 | Sig. | ||
| To experience its historical and monumental richness | 3.85 | 4.16 | 4.00 | 33,466 | <0.001 |
| To deepen the knowledge of heritage | 3.35 | 4.04 | 3.69 | 26,635 | <0.000 |
| To attend cultural events: exhibition, festival, etc. | 2.28 | 2.17 | 2.23 | 36,902 | <0.250 |
| The city’s tourist reputation and fame | 3.11 | 3.82 | 3.45 | 25,143 | <0.000 |
| Cultural motivation average | 3.14 | 3.54 | 3.33 | 26,182.5 | <0.000 |
| Taste local gastronomy | 4.46 | 4.53 | 4.49 | 36,929.5 | <0.248 |
| Disconnect from everyday life | 3.86 | 3.61 | 3.74 | 34,936 | <0.023 |
| A desire to get to know new places | 4.49 | 4.38 | 4.44 | 35,904 | <0.047 |
| Hedonic motivation average | 4.27 | 4.18 | 4.23 | 34,593 | <0.000 |
| Visiting family and friends | 1.72 | 2.33 | 2.01 | 32,762.5 | <0.000 |
| Work or business visit (meeting, congress, etc.) | 1.37 | 1.60 | 1.48 | 35,923 | <0.029 |
| Circumstantial motivation average | 1.55 | 1.97 | 1.75 | 30,487.5 | <0.000 |
| Proximity to my place of residence | 1.82 | 2.33 | 206 | 31,755 | <0.000 |
| One more visit on my tourist itinerary | 2.35 | 2.38 | 2.37 | 37,782.5 | <0.711 |
| An affordable tourist destination | 3.28 | 3.53 | 3.40 | 34,473.5 | <0.018 |
| Desirability motivation average | 2.45 | 2.74 | 2.60 | 32,147.5 | <0.007 |
| Motivations | Tourist origin | Total | Mann–Whitney U | ||
|---|---|---|---|---|---|
| Foreign | Domestic | X2 | Sig. | ||
| To experience its historical and monumental richness | 3.85 | 4.16 | 4.00 | 33,466 | <0.001 |
| To deepen the knowledge of heritage | 3.35 | 4.04 | 3.69 | 26,635 | <0.000 |
| To attend cultural events: exhibition, festival, etc. | 2.28 | 2.17 | 2.23 | 36,902 | <0.250 |
| The city’s tourist reputation and fame | 3.11 | 3.82 | 3.45 | 25,143 | <0.000 |
| Taste local gastronomy | 4.46 | 4.53 | 4.49 | 36,929.5 | <0.248 |
| Disconnect from everyday life | 3.86 | 3.61 | 3.74 | 34,936 | <0.023 |
| A desire to get to know new places | 4.49 | 4.38 | 4.44 | 35,904 | <0.047 |
| Visiting family and friends | 1.72 | 2.33 | 2.01 | 32,762.5 | <0.000 |
| Work or business visit (meeting, congress, etc.) | 1.37 | 1.60 | 1.48 | 35,923 | <0.029 |
| Proximity to my place of residence | 1.82 | 2.33 | 206 | 31,755 | <0.000 |
| One more visit on my tourist itinerary | 2.35 | 2.38 | 2.37 | 37,782.5 | <0.711 |
| An affordable tourist destination | 3.28 | 3.53 | 3.40 | 34,473.5 | <0.018 |