Table 2

Cognitive image of the destination: Evaluation of Attributes

AttributesTourist originTotalMann–Whitney U
ForeignDomesticX2Sig.
Historical and monumental center4.074.244.1535,102<0.011
Heritage conservation3.503.533.5139,201.5<0.906
Beauty of the city3.724.334.0126.567.5<0.000
Aesthetic dimension average3.764.033.8930,935<0.000
Accessibility of buildings and monuments3.623.703.6638,034.5<0.370
Tourist information3.213.263.2437,819<0.482
Opportunity to purchase handicrafts3.814.183.9930,778.5<0.000
Complementary leisure offer3.373.583.4734,941.5<0.010
Citizen security3.002.912.9637,319<0.362
Care and cleanliness of the city2.152.402.2734,237.5<0.006
Public transportation services3.273.053.1635,639<0.030
Value for money in the city3.813.993.8935,384<0.023
Efficiency dimension average3.283.383.3334,399.5<0.110
Attention and quality of tourist accommodations3.353.273.3136,261<0.328
Attention and quality of restaurants and bars3.913.863.8937,412<0.340
Attention and quality of tour guides3.453.423.4439,433<0.889
Diversity and quality of local gastronomy4.294.504.3934,306<0.002
Resident hospitality3.584.103.8328,337.5<0.000
Service quality dimension average3.723.823.7733,801<0.074
Source(s): Authors’ elaboration through SPSS

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