Table 1

Beta tester feedback on the OPV tool and the output report

CategoryRepresentative quotes from respondents
Navigation, User Interface and Functionality“I found that if I wanted to go back and edit a section, it was tedious having to start from the beginning again. Is there a way to add a progress section so the user can click on the area they want to update?” (Beta tester 1)
“Put progress metre into section headings so they know where they are” (Beta tester 2)
“At one point, I wanted to back a page and hit the back button, and it took me right back to the start of the form. It remembered all my answers, but I had to scroll down each page and hit next until I was back to page −13” (Beta tester 12)
“Google Forms not so nice v. Type-form. Can we make it incorporate more video or graphics to make it more engaging? (Beta tester 6)
“Is there a way to make it more gratifying to them as they complete it – e.g. a progress meter. feedback on what they have written?” (Beta tester 6)
Time and Effort Required“Set expectations of 20–25 min not 15 min” (Beta tester 6)
“Took me closer to 25 min and I skimmed through a lot of the text. For someone reading all the intro text for each section–I would think it could easily take 30–40 min (Beta tester 12)
“It did take me about 40 min to an hour to do as I tried to give each question time and consideration” (Beta tester 15)
Relevance and Question Design“Section 2a could be re-ordered so market research comes ahead of strategy and tactics” (Beta tester 4)
“Some of the questions felt like they didn't relate to our business and were maybe directed a bit more at bigger business … one of the questions was about career trajectory, and to be honest, we don't really have that here” (Beta tester 15)
“Create Strategy question intro statements” (Beta tester 2)
“Can we add some evidence and or case studies to the question descriptors? E.g. Pop up on why a factor is important/relevant or one-liners or 30–12 s videos? E.g. 75% of high-performing businesses have a Strategic Plan” (Beta tester 6)
Design and Experience Suggestions“Smarten up the template so it feels even more professional” (Beta tester 2)
“Insert a quotable quote at the start of each Section so they have a change of gears” (Beta tester 2)
“Reduce locations to 5 + Other” (Beta tester 2)
“Reduce Pages to 8 if possible, Fix random typos” (Beta tester 2)
“The email uses American spelling, e.g. apologize” (Beta tester 1)
Engagement and Customisation Potential“I think making people take bite sized approach 6 OPV elements will help leaders focus on better outcomes” (Beta tester 4)
“Can we provide feedback progressively?” (Beta tester 6)
“Tool helps business owners consolidate their own ideas about how their business running and presents all of their thoughts on this in one single document” (Beta tester 9)
“To answer your question, can I get context on how is it introduced to the user? For example, personal training and intro like we had in the CEO Masterclass?” (Beta tester 7)
“Thought the Form gave me lots to think about” (Beta tester 13)
“I suspect that I am not the best person in our company now to fill it out” (Beta tester 14)
“I would say it could be tweaked just a little, but not sure how with it not in front of me” (Beta tester 15)
Source(s): Authors’ own work

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