Table 2 Entrepreneurial preference... | Emerald Publishing

Table 2

Entrepreneurial preference profiles

Items	Profile A Track record and reputation	Profile B Ethics and relational qualities	Profile C Balanced consideration
The reputation of the investor for ethical behaviours	34.35	89.79	55.25
The general reputation of the investor and level of prestige	67.15	30.64	46.12
The investors' track record of successful investments	61.51	26.00	42.68
The valuation proposal of the investor	63.11	35.48	48.22
The level of similarity between yourself and the investor	40.32	67.55	62.63
Perceived value-add of the investment group for the company	41.88	30.55	61.2
the investors knowledge and understanding of your market	58.33	29.33	66.7
Cronbach alpha	0.71	0.60	0.68

Items	Profile ATrack record and reputation	Profile BEthics and relational qualities	Profile CBalanced consideration
The reputation of the investor for ethical behaviours	34.35	89.79	55.25
The general reputation of the investor and level of prestige	67.15	30.64	46.12
The investors' track record of successful investments	61.51	26.00	42.68
The valuation proposal of the investor	63.11	35.48	48.22
The level of similarity between yourself and the investor	40.32	67.55	62.63
Perceived value-add of the investment group for the company	41.88	30.55	61.2
the investors knowledge and understanding of your market	58.33	29.33	66.7
Cronbach alpha	0.71	0.60	0.68