Table A1.

Sample interview questions

Main thematic question areasExample sub-questions
Sustainable innovations in the value chainWhat works well in terms of the company’s sustainable strategy, and where are opportunities for improvement?
What information is required, which actors are involved, and what could different solutions look like?
How should management controls be designed to support sustainable innovations in the value chain?
Beliefs and boundary systemsWhat are the main visions regarding sustainability in the company, and what challenges do you face implementing these in the value chain?
What legal or regulatory issues impact sustainable innovations?
How do you ensure employees and other actors in the value chain follow the company’s sustainability goals and visions?
Interactive and diagnostic systemsWhat KPIs are used to measure sustainable success?
How do you get sustainable performance information from different up/downstream actors?
What financial mechanisms are needed to create stronger incentives?
How do dealers, suppliers and customers interact with sustainable innovations—what works, what does not and why?

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