Table 2 Construct level measurements,... | Emerald Publishing

Table 2

Construct level measurements, AVE information, Pearson's correlation matrix and Cronbach alpha

				Correlation (r)
Variable	Mean	Standard deviation	Square root of AVE	Attitude	Social norms	Perceived ease of use	Intention	Effort fairness	Social sustainability behaviour
Attitude	1.00	0.23	0.70	0.87
Social Norms	1.00	0.29	0.70	0.65	0.85
Perceived Ease of Use	0.99	0.23	0.68	0.76	0.56	0.77
Intention	0.99	0.27	0.75	0.71	0.56	0.60	0.77
Effort Fairness	0.99	0.24	0.68	0.73	0.54	0.63	0.76	0.82
Social Sustainability Behaviour	0.99	0.24	0.70	0.76	0.52	0.64	0.77	0.83	0.89

				Correlation (r)
Variable	Mean	Standard deviation	Square root of AVE	Attitude	Social norms	Perceived ease of use	Intention	Effort fairness	Social sustainability behaviour
Attitude	1.00	0.23	0.70	0.87
Social Norms	1.00	0.29	0.70	0.65	0.85
Perceived Ease of Use	0.99	0.23	0.68	0.76	0.56	0.77
Intention	0.99	0.27	0.75	0.71	0.56	0.60	0.77
Effort Fairness	0.99	0.24	0.68	0.73	0.54	0.63	0.76	0.82
Social Sustainability Behaviour	0.99	0.24	0.70	0.76	0.52	0.64	0.77	0.83	0.89

Note(s): p < 0.001; AVE = Average Variance Extracted; Cronbach alpha is shown in diagonal in italic

Source(s): Authors’ own work