Table 1

Cross-tabulation results of sociodemographic and consumer behaviour/purchasing decisions

SociodemographicConsumer behaviour/purchasing decisionχ2dfp-Value
AgePreferred place of purchase of meat products44.34120.000
 Preferred meat product consumed33.42120.001
 Do you purchase “low-fat” or “fat-free meat products”?30.71160.015
 How influential is the media on your purchase of a particular red meat or processed meat product?31.68200.047
 Do you purchase “low-sodium” or “reduced sodium” red meat and processed products?36.51160.002
 How important is grass-fed meat animal product to you?49.52200.000
 What is the frequency of your meat consumption?19.3580.013
GenderWhat is the frequency of your meat consumption?5.8920.050
 Quantity of meat consumed per meal (estimated using number of pieces consumed)8.32520.016
Household sizePreferred place of purchase of meat products38.79860.000
 Preferred meat product41.22560.000
 Meat product most consumed25.15260.000
 Do you have the knowledge and importance of meat label?9.28420.010
 How influential is the media on your purchase of a particular red meat or processed meat product?39.068100.000
 Do you purchase “low-sodium” or “reduced-sodium” red meat products?46.44180.000
 How important are no added ingredients in red meat to you?22.329120.034
 How important are no added hormones to meat animals you?29.869120.003
 Do you purchase Free-range or Cage-free meat animal products?15.65080.048
 How important is Grass-fed animal meat-product to you?23.095100.010
 Frequency of meat consumption21.80040.000
Monthly incomeWhich answer best describes you?24.112120.020
 Preferred place of purchase of meat products37.585120.000
 Do you have the knowledge and importance of meat label?11.29540.023
 To what extent do you think that high consumption of diet rich in red and processed meat is associated with an increased risk of chronic diseases and preterm mortality?48.067160.000
 Do you purchase Free-range or Cage-free meat animal products?30.344160.016
Income sourcePreferred place of purchase of meat products38.94890.000
 Do you have the knowledge and importance of meat label?9.21730.027
 Do you purchase “low-fat”, “reduced-fat”, or “fat-free” meat products?20.57120.050
 To what extent do you think that high consumption of diet rich in red and processed meat is associated with an increased risk of chronic diseases and preterm mortality?23.66120.023
 Why do you purchase Grass-fed meat animal products13.08460.042
 How important is Grass-fed animal meat-product to you?28.095150.021
 In which of your meals do you prefer to eat meat/processed meat products?20.60360.002
Employment statusPreferred place of purchase of meat products35.85560.000
 Do you have the knowledge and importance of meat label?8.78420.012
Highest education qualificationPreferred place of purchase of meat products44.377120.000
 Meat product most consumed41.005120.000
 Do you have the knowledge and importance of meat label?25.37840.000
 Do you purchase “low-fat”, “reduced-fat”, or “fat-free” meat products?30.011160.018
 Do you purchase “low-sodium” or “reduced-sodium” red meat products?31.418160.012
 How important are no added ingredients in red meat to you?55.39240.000
 How important are no added hormones to meat animals you?53.61240.000
 Do you purchase Grass-fed meat animal products?20.32180.009
 Do you purchase Free-range or Cage-free meat animal products?26.33160.049
 Frequency of meat consumption39.7780.000
 Quantity of meat consumed per meal (estimated using number of pieces consumed)25.54380.001
 In which of your meals do you prefer to eat meat/processed meat products22.8980.004
Marital statusPreferred place of purchase of meat products23.1390.006
 Meat product most consumed42.6790.000
 Do you have the knowledge and importance of meat label?26.1160.000
 Do you purchase “low-sodium” or “reduced-sodium” red meat products?27.47120.007
 How important are no added ingredients in red meat to you?46.52180.000
 How important are no added hormones to meat animals you?33.34180.015
ReligionWhich answer best describes you?40.6460.000
 Do you purchase “low-fat”, “reduced-fat”, or “fat-free” meat products?59.4380.000

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