Factor loadings for health consciousness items extracted from exploratory factor analysis
| Health consciousness variables | Factor 1 | Factor 2 |
|---|---|---|
| I trust and believe that eating healthily in terms of nutritional value displayed on the meat packaging can prolong life | 0.787 | |
| I don’t buy meat from unknown outlet | 0.771 | |
| I normally buy meat according to nutritional value in the pack | 0.621 | |
| I buy neatly packed meat with labelling showing shelf life | 0.527 | |
| I don’t compromise the quality of the meat I buy | 0.669 | |
| I look at the environment where the meat is sold to see if it is clean or not | 0.748 | |
| I highly consider if preservatives are added to the meat and the quantity added | 0.759 | |
| I always consider if the meat is from animal bred and fed with due consideration to animal welfare and without artificial hormones and additives | 0.811 | |
| Eigenvalue | 2.592 | 1.527 |
| Per cent variance | 20.926 | 18.306 |
| Cumulative variance | 20.926 | 39.231 |
| Cronbach’s α | 0.729 | 0.791 |
| Health consciousness variables | Factor 1 | Factor 2 |
|---|---|---|
| I trust and believe that eating healthily in terms of nutritional value displayed on the meat packaging can prolong life | 0.787 | |
| I don’t buy meat from unknown outlet | 0.771 | |
| I normally buy meat according to nutritional value in the pack | 0.621 | |
| I buy neatly packed meat with labelling showing shelf life | 0.527 | |
| I don’t compromise the quality of the meat I buy | 0.669 | |
| I look at the environment where the meat is sold to see if it is clean or not | 0.748 | |
| I highly consider if preservatives are added to the meat and the quantity added | 0.759 | |
| I always consider if the meat is from animal bred and fed with due consideration to animal welfare and without artificial hormones and additives | 0.811 | |
| Eigenvalue | 2.592 | 1.527 |
| Per cent variance | 20.926 | 18.306 |
| Cumulative variance | 20.926 | 39.231 |
| Cronbach’s | 0.729 | 0.791 |