Table 4

Linear regression for the effects of label orientation on meat reduction and substitution behaviour

Dependent variablePredictorBSEβtp-ValueRR2Adjusted R2F(df = 1,299)Model Sig
Red Meat ReductionLabel Orientation0.4800.1750.1572.7470.0060.1570.0250.0257.540.006
Substitution BehaviourLabel Orientation0.0510.0900.0330.5710.5690.0330.001−0.0020.330.569

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