Mediation analysis of the effect of label orientation on red and processed meat reduction via health consciousness
| Path | Relationship | Coefficient (B) | SE | t | p | 95% CI (LL–UL) | R2 |
|---|---|---|---|---|---|---|---|
| a | Labels → Health consciousness | 0.5989 | 0.0466 | 12.865 | <0.001 | [0.5075, 0.6903] | 0.3563 |
| b | Health consciousness → Meat reduction (controlling for Labels) | 1.1183 | 0.2078 | 5.381 | <0.001 | [0.7082, 1.5283] | 0.1110 |
| c (total) | Labels → Meat reduction (without mediator) | 0.4805 | 0.1749 | 2.747 | 0.0064 | [0.1363, 0.8248] | – |
| c′ (direct) | Labels → Meat reduction (controlling for Health consciousness) | −0.1893 | 0.2085 | −0.908 | 0.3647 | [–0.6017, 0.2232] | – |
| Indirect (a × b) | Labels → Health consciousness → Meat reduction | 0.6697 | 0.1328 | – | – | [0.4163, 0.9322] | – |
| Standardized indirect | Labels → Health consciousness → Meat reduction | 0.2187 | 0.0557 | – | – | [0.1163, 0.3368] | – |
| Path | Relationship | Coefficient (B) | 95% | ||||
|---|---|---|---|---|---|---|---|
| Labels → Health consciousness | 0.5989 | 0.0466 | 12.865 | <0.001 | [0.5075, 0.6903] | 0.3563 | |
| Health consciousness → Meat reduction (controlling for Labels) | 1.1183 | 0.2078 | 5.381 | <0.001 | [0.7082, 1.5283] | 0.1110 | |
| Labels → Meat reduction (without mediator) | 0.4805 | 0.1749 | 2.747 | 0.0064 | [0.1363, 0.8248] | – | |
| Labels → Meat reduction (controlling for Health consciousness) | −0.1893 | 0.2085 | −0.908 | 0.3647 | [–0.6017, 0.2232] | – | |
| Indirect ( | Labels → Health consciousness → Meat reduction | 0.6697 | 0.1328 | – | – | [0.4163, 0.9322] | – |
| Standardized indirect | Labels → Health consciousness → Meat reduction | 0.2187 | 0.0557 | – | – | [0.1163, 0.3368] | – |