Results of the GMNL models for each model specification
| Model 1 | Model 2 | Model 3 | ||||
|---|---|---|---|---|---|---|
| Coeff. | SE | Coeff. | SE | Coeff. | SE | |
| Random parameters in utility functions | ||||||
| Organic label | 1.95*** | 0.25 | 0.36 | 0.24 | 0.76* | 0.31 |
| Fair Labor label | 1.63*** | 0.18 | 0.41 | 0.21 | 0.69* | 0.28 |
| Recycled glass bottle | 1.15*** | 0.14 | 0.31 | 0.18 | 0.48* | 0.21 |
| Wine Spectator score | 0.93*** | 0.13 | 0.57*** | 0.21 | 0.26* | 0.12 |
| Price | −0.42*** | 0.06 | −0.35*** | 0.02 | −0.31* | 0.12 |
| Nonrandom parameters in utility functions | ||||||
| No buy | −5.56*** | 0.34 | −5.52*** | 0.17 | −4.28*** | 0.11 |
| CFC-Future × Organic label | 0.36*** | 0.08 | ||||
| CFC-Future × Fair Labor label | 0.29*** | 0.07 | ||||
| CFC-Future × Recycled glass bottle | 0.14* | 0.06 | ||||
| CFC-Future × Wine Spectator score | 0.17*** | 0.06 | ||||
| CFC-Immediate × Organic label | −0.12 | 0.09 | ||||
| CFC-Immediate × Fair Labor label | −0.12 | 0.07 | ||||
| CFC-Immediate × Recycled glass bottle | 0.00 | 0.06 | ||||
| CFC-Immediate × Wine Spectator score | −0.15* | 0.06 | ||||
| Standard deviations | ||||||
| Organic label | 2.18*** | 0.24 | 1.62*** | 0.15 | 2.96 | 2.13 |
| Fair Labor label | 1.70*** | 0.19 | 1.31*** | 0.13 | 8.77*** | 1.09 |
| Recycled glass bottle | 0.79*** | 0.21 | 0.66*** | 0.17 | 0.80 | 1.78 |
| Wine Spectator score | 1.21*** | 0.20 | 1.05*** | 0.12 | 10.93*** | 0.92 |
| Price | 0.42*** | 0.06 | 0.35*** | 0.02 | 0.31* | 0.12 |
| τ-scale variance | 0.76*** | 0.07 | 0.73*** | 0.05 | 1.19*** | 0.08 |
| θ-scale correction factor | ||||||
| CFC – Future | 0.10 | 0.10 | ||||
| CFC – Immediate | −0.23*** | 0.08 | ||||
| Model characteristics | ||||||
| Log-likelihood function | −3101.134 | −3090.52 | −3360.23 | |||
| McFadden's pseudo R2 | 0.29 | 0.30 | 0.24 | |||
| AIC | 6224.27 | 6219.05 | 6746.46 | |||
| BIC | 6293.50 | 6338.64 | 6828.29 | |||
| Model 1 | Model 2 | Model 3 | ||||
|---|---|---|---|---|---|---|
| Coeff. | SE | Coeff. | SE | Coeff. | SE | |
| Organic label | 1.95*** | 0.25 | 0.36 | 0.24 | 0.76* | 0.31 |
| Fair Labor label | 1.63*** | 0.18 | 0.41 | 0.21 | 0.69* | 0.28 |
| Recycled glass bottle | 1.15*** | 0.14 | 0.31 | 0.18 | 0.48* | 0.21 |
| Wine Spectator score | 0.93*** | 0.13 | 0.57*** | 0.21 | 0.26* | 0.12 |
| Price | −0.42*** | 0.06 | −0.35*** | 0.02 | −0.31* | 0.12 |
| No buy | −5.56*** | 0.34 | −5.52*** | 0.17 | −4.28*** | 0.11 |
| CFC-Future × Organic label | 0.36*** | 0.08 | ||||
| CFC-Future × Fair Labor label | 0.29*** | 0.07 | ||||
| CFC-Future × Recycled glass bottle | 0.14* | 0.06 | ||||
| CFC-Future × Wine Spectator score | 0.17*** | 0.06 | ||||
| CFC-Immediate × Organic label | −0.12 | 0.09 | ||||
| CFC-Immediate × Fair Labor label | −0.12 | 0.07 | ||||
| CFC-Immediate × Recycled glass bottle | 0.00 | 0.06 | ||||
| CFC-Immediate × Wine Spectator score | −0.15* | 0.06 | ||||
| Organic label | 2.18*** | 0.24 | 1.62*** | 0.15 | 2.96 | 2.13 |
| Fair Labor label | 1.70*** | 0.19 | 1.31*** | 0.13 | 8.77*** | 1.09 |
| Recycled glass bottle | 0.79*** | 0.21 | 0.66*** | 0.17 | 0.80 | 1.78 |
| Wine Spectator score | 1.21*** | 0.20 | 1.05*** | 0.12 | 10.93*** | 0.92 |
| Price | 0.42*** | 0.06 | 0.35*** | 0.02 | 0.31* | 0.12 |
| 0.76*** | 0.07 | 0.73*** | 0.05 | 1.19*** | 0.08 | |
| CFC – Future | 0.10 | 0.10 | ||||
| CFC – Immediate | −0.23*** | 0.08 | ||||
| Log-likelihood function | −3101.134 | −3090.52 | −3360.23 | |||
| McFadden's pseudo | 0.29 | 0.30 | 0.24 | |||
| AIC | 6224.27 | 6219.05 | 6746.46 | |||
| BIC | 6293.50 | 6338.64 | 6828.29 | |||
Note(s): *p < 0.05 **p < 0.01 ***p < 0.001. Coeff.: Coefficient; SE: Standard error; AIC: Akaiki Information Criteria; BIC: Bayesian Information Criteria
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