Table 2

Results of the GMNL models for each model specification

Model 1Model 2Model 3
Coeff.SECoeff.SECoeff.SE
Random parameters in utility functions
Organic label1.95***0.250.360.240.76*0.31
Fair Labor label1.63***0.180.410.210.69*0.28
Recycled glass bottle1.15***0.140.310.180.48*0.21
Wine Spectator score0.93***0.130.57***0.210.26*0.12
Price−0.42***0.06−0.35***0.02−0.31*0.12
Nonrandom parameters in utility functions
No buy−5.56***0.34−5.52***0.17−4.28***0.11
CFC-Future × Organic label  0.36***0.08  
CFC-Future × Fair Labor label  0.29***0.07  
CFC-Future × Recycled glass bottle  0.14*0.06  
CFC-Future × Wine Spectator score  0.17***0.06  
CFC-Immediate × Organic label  −0.120.09  
CFC-Immediate × Fair Labor label  −0.120.07  
CFC-Immediate × Recycled glass bottle  0.000.06  
CFC-Immediate × Wine Spectator score  −0.15*0.06  
Standard deviations
Organic label2.18***0.241.62***0.152.962.13
Fair Labor label1.70***0.191.31***0.138.77***1.09
Recycled glass bottle0.79***0.210.66***0.170.801.78
Wine Spectator score1.21***0.201.05***0.1210.93***0.92
Price0.42***0.060.35***0.020.31*0.12
τ-scale variance0.76***0.070.73***0.051.19***0.08
θ-scale correction factor
CFC – Future    0.100.10
CFC – Immediate    −0.23***0.08
Model characteristics
Log-likelihood function−3101.134 −3090.52 −3360.23 
McFadden's pseudo R20.29 0.30 0.24 
AIC6224.27 6219.05 6746.46 
BIC6293.50 6338.64 6828.29 

Note(s): *p < 0.05 **p < 0.01 ***p < 0.001. Coeff.: Coefficient; SE: Standard error; AIC: Akaiki Information Criteria; BIC: Bayesian Information Criteria

Source(s): Authors’ own work

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