Table 3 CFA with Factor Loading, CR, Ave...

Table 3

CFA with Factor Loading, CR, Ave and Cronbach’s α

Construct Adapted by	Sub dimensions	Mean	S.D.	α	Factor loading	C.R.	AVE
Gamification (GAMEX) Eppmann et al. (2018)				0.984		0.984	0.700
	Enjoyment_1	2.46	0.904	0.932	0.823	0.933	0.698
	Enjoyment_2	2.47	0.900		0.828
	Enjoyment_3	2.46	0.911		0.829
	Enjoyment_4	2.52	0.910		0.843
	Enjoyment_5	2.48	0.913		0.844
	Enjoyment_6	2.47	0.900		0.834
	Absorption_1	2.48	0.914	0.933	0.839	0.933	0.698
	Absorption_2	2.45	0.926		0.843
	Absorption_3	2.46	0.893		0.833
	Absorption_4	2.46	0.901		0.837
	Absorption_5	2.50	0.903		0.830
	Absorption_6	2.46	0.884		0.831
	CreativeThinking_1	2.48	0.914	0.909	0.849	0.909	0.713
	CreativeThinking_2	2.51	0.911		0.844
	CreativeThinking_3	2.50	0.924		0.853
	CreativeThinking_4	2.49	0.892		0.832
	Activation_1	2.42	0.890	0.905	0.832	0.904	0.701
	Activation_2	2.49	0.916		0.845
	Activation_3	2.47	0.896		0.827
	Activation_4	2.49	0.935		0.846
	AbsenceNegAffect_1	2.43	0.897	0.877	0.834	0.871	0.692
	AbsenceNegAffect_2	2.49	0.905		0.832
	AbsenceNegAffect_3	2.46	0.894		0.831
	Dominance_1	2.50	0.895	0.901	0.834	0.902	0.696
	Dominance_2	2.46	0.916		0.842
	Dominance_3	2.48	0.885		0.827
	Dominance_4	2.47	0.885		0.835
Branded app Engagement (BAE) Hsieh et al. (2023)				0.920		0.919	0.693
	BAEngagement_1	2.39	0.891		0.843
	BAEngagement_2	2.39	0.918		0.846
	BAEngagement_3	2.36	0.886		0.834
	BAEngagement_4	2.38	0.877		0.821
	BAEngagement_5	2.39	0.884		0.831
Perceived Playfulness (PP) Moon and Kim (2001)				0.958		0.958	0.715
	PPlayfulness_1	2.54	0.912		0.842
	PPlayfulness_2	2.55	0.944		0.840
	PPlayfulness_3	2.53	0.922		0.848
	PPlayfulness_4	2.56	0.920		0.846
	PPlayfulness_5	2.55	0.950		0.853
	PPlayfulness_6	2.57	0.923		0.843
	PPlayfulness_7	2.55	0.934		0.850
	PPlayfulness_8	2.57	0.922		0.850
	PPlayfulness_9	2.54	0.918		0.842
Perceived Usefulness (PU) Moon and Kim (2001)				0.950		0.950	0.678
	PUsefulness_1	2.42	0.858		0.809
	PUsefulness_2	2.45	0.892		0.828
	PUsefulness_3	2.46	0.854		0.814
	PUsefulness_4	2.44	0.905		0.830
	PUsefulness_5	2.46	0.881		0.832
	PUsefulness_6	2.46	0.869		0.819
	PUsefulness_7	2.44	0.866		0.819
	PUsefulness_8	2.43	0.884		0.836
	PUsefulness_9	2.47	0.888		0.827
Green Food Consumption Values (GFCV) Haws et al. (2014)				0.932		0.932	0.695
	GreenFCValues_1	2.52	0.908		0.834
	GreenFCValues_2	2.51	0.892		0.836
	GreenFCValues_3	2.50	0.898		0.833
	GreenFCValues_4	2.47	0.921		0.828
	GreenFCValues_5	2.49	0.888		0.839
	GreenFCValues_6	2.48	0.910		0.832

Construct Adapted by	Sub dimensions	Mean	S.D.	α	Factor loading	C.R.	AVE
Gamification (GAMEX) Eppmann et al. (2018)				0.984		0.984	0.700
	Enjoyment_1	2.46	0.904	0.932	0.823	0.933	0.698
	Enjoyment_2	2.47	0.900		0.828
	Enjoyment_3	2.46	0.911		0.829
	Enjoyment_4	2.52	0.910		0.843
	Enjoyment_5	2.48	0.913		0.844
	Enjoyment_6	2.47	0.900		0.834
	Absorption_1	2.48	0.914	0.933	0.839	0.933	0.698
	Absorption_2	2.45	0.926		0.843
	Absorption_3	2.46	0.893		0.833
	Absorption_4	2.46	0.901		0.837
	Absorption_5	2.50	0.903		0.830
	Absorption_6	2.46	0.884		0.831
	CreativeThinking_1	2.48	0.914	0.909	0.849	0.909	0.713
	CreativeThinking_2	2.51	0.911		0.844
	CreativeThinking_3	2.50	0.924		0.853
	CreativeThinking_4	2.49	0.892		0.832
	Activation_1	2.42	0.890	0.905	0.832	0.904	0.701
	Activation_2	2.49	0.916		0.845
	Activation_3	2.47	0.896		0.827
	Activation_4	2.49	0.935		0.846
	AbsenceNegAffect_1	2.43	0.897	0.877	0.834	0.871	0.692
	AbsenceNegAffect_2	2.49	0.905		0.832
	AbsenceNegAffect_3	2.46	0.894		0.831
	Dominance_1	2.50	0.895	0.901	0.834	0.902	0.696
	Dominance_2	2.46	0.916		0.842
	Dominance_3	2.48	0.885		0.827
	Dominance_4	2.47	0.885		0.835
Branded app Engagement (BAE) Hsieh et al. (2023)				0.920		0.919	0.693
	BAEngagement_1	2.39	0.891		0.843
	BAEngagement_2	2.39	0.918		0.846
	BAEngagement_3	2.36	0.886		0.834
	BAEngagement_4	2.38	0.877		0.821
	BAEngagement_5	2.39	0.884		0.831
Perceived Playfulness (PP) Moon and Kim (2001)				0.958		0.958	0.715
	PPlayfulness_1	2.54	0.912		0.842
	PPlayfulness_2	2.55	0.944		0.840
	PPlayfulness_3	2.53	0.922		0.848
	PPlayfulness_4	2.56	0.920		0.846
	PPlayfulness_5	2.55	0.950		0.853
	PPlayfulness_6	2.57	0.923		0.843
	PPlayfulness_7	2.55	0.934		0.850
	PPlayfulness_8	2.57	0.922		0.850
	PPlayfulness_9	2.54	0.918		0.842
Perceived Usefulness (PU) Moon and Kim (2001)				0.950		0.950	0.678
	PUsefulness_1	2.42	0.858		0.809
	PUsefulness_2	2.45	0.892		0.828
	PUsefulness_3	2.46	0.854		0.814
	PUsefulness_4	2.44	0.905		0.830
	PUsefulness_5	2.46	0.881		0.832
	PUsefulness_6	2.46	0.869		0.819
	PUsefulness_7	2.44	0.866		0.819
	PUsefulness_8	2.43	0.884		0.836
	PUsefulness_9	2.47	0.888		0.827
Green Food Consumption Values (GFCV) Haws et al. (2014)				0.932		0.932	0.695
	GreenFCValues_1	2.52	0.908		0.834
	GreenFCValues_2	2.51	0.892		0.836
	GreenFCValues_3	2.50	0.898		0.833
	GreenFCValues_4	2.47	0.921		0.828
	GreenFCValues_5	2.49	0.888		0.839
	GreenFCValues_6	2.48	0.910		0.832

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