Estimated parameters and hypotheses decisions
| Path | Hypothesis | Model 1 | Model 2 | Decision | ||
|---|---|---|---|---|---|---|
| (β) | p-value | (β) | p-value | |||
| Attitude → Intention | H1 | 0.658 | 0.000 | 0.654 | 0.000 | Accepted |
| Social norms → Intention | H2 | 0.380 | 0.004 | 0.353 | 0.008 | Accepted |
| Behavioural Control → Intention | H3 | 0.661 | 0.000 | 0.709 | 0.000 | Accepted |
| Subjective Knowledge → Attitude | H5 | 0.511 | 0.000 | 0.511 | 0.000 | Accepted |
| Environmental Concerns → Attitudes | H6 | 1.052 | 0.000 | 1.054 | 0.000 | Accepted |
| Traditionality → Attitude | H7 | −0.123 | 0.078 | −0.122 | 0.083 | Accepted |
| Health Consciousness → Attitude | H8 | 0.070 | 0.251 | 0.069 | 0.257 | Accepted |
| Food Neophobia → Attitude | H9a | −0.115 | 0.051 | −0.117 | 0.050 | Accepted |
| Food neophobia → Intention | H9b1 | – | – | 0.017 | 0.753 | Rejected |
| (Attitude x Food Neophobia) → Intention | H9b2 | – | – | 0.062 | 0.693 | Rejected |
| (Social norms x Food Neophobia) → Intention | H9b3 | – | – | 0.144 | 0.222 | Rejected |
| (Behavioral control x Food Neophobia) → Intention | H9b4 | – | – | −0.156 | 0.233 | Rejected |
| Path | Hypothesis | Model 1 | Model 2 | Decision | ||
|---|---|---|---|---|---|---|
| ( | ( | |||||
| Attitude → Intention | 0.658 | 0.000 | 0.654 | 0.000 | Accepted | |
| Social norms → Intention | 0.380 | 0.004 | 0.353 | 0.008 | Accepted | |
| Behavioural Control → Intention | 0.661 | 0.000 | 0.709 | 0.000 | Accepted | |
| Subjective | 0.511 | 0.000 | 0.511 | 0.000 | Accepted | |
| Environmental Concerns → Attitudes | 1.052 | 0.000 | 1.054 | 0.000 | Accepted | |
| Traditionality → Attitude | −0.123 | 0.078 | −0.122 | 0.083 | Accepted | |
| Health | 0.070 | 0.251 | 0.069 | 0.257 | Accepted | |
| Food Neophobia → Attitude | −0.115 | 0.051 | −0.117 | 0.050 | Accepted | |
| Food neophobia → Intention | – | – | 0.017 | 0.753 | Rejected | |
| (Attitude x Food Neophobia) → Intention | – | – | 0.062 | 0.693 | Rejected | |
| (Social norms x Food Neophobia) → Intention | – | – | 0.144 | 0.222 | Rejected | |
| (Behavioral control x Food Neophobia) → Intention | – | – | −0.156 | 0.233 | Rejected | |
| LR test (χ2) | p-value | LR test (χ2) | p-value | |||
|---|---|---|---|---|---|---|
| Attitude ← → Intention (Gap) | H4 | 5.29 | 0.021 | 5.98 | 0.014 | Accepted |
| LR test ( | LR test ( | |||||
|---|---|---|---|---|---|---|
| Attitude ← → Intention (Gap) | 5.29 | 0.021 | 5.98 | 0.014 | Accepted |
Note(s): R2 values (Model 1): Attitude – 0.641; Intention – 0.782
R2 values (Model 2): Attitude – 0.641; Intention – 0.782
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