Table 1

Data collection

Data sourceSampleSample description
Podcast6 podcasts (#P1; #P2; #P3; #P4; #P5; #P6)Total duration: 3h e 20 min
Total transcript length: 24,432 words
Instagram account290 postsPost published from 13 June 2022 to 14 June 2024
Interviews1 face-to-face interview with the founder (MSTeams) (#I1)
4 recorded interviews available on online media (rsi.ch; raiplay.it) (#I2; #I3; #I4; #I5)
Total duration: 4h 24 min
Total transcript length: 12,535 words
Online websites and news media archivesCompany blog posts and online newsOnline news: 150, from 2016 to 2025
Company blog posts: 171, from 2019 to 2025
Source(s): Authors’ own elaboration

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