Collaborative business system in brand communication
| Brand identity | Thematic area (by brand communication channel) | Business partners | Most frequent business network type (by brand communication channel) |
|---|---|---|---|
| Radical innovation | Innovation, Creativity & Market (Podcast)Italianness & Brand Community (IG) | Brand community, artists, researchers, consulting firms, no profit associations, craft food and beverage producers, distributors, farmers, craft beer producers, entrepreneurs, cooperatives, reporters, suppliers | Knowledge and innovation network (100%) (Podcast) Supply chain network (30%) (IG) |
| Passion | Passion, Experience & Community (Podcast) Event & Experience (IG) | Brand community, artists, researchers, consulting firms, no profit associations, craft food and beverage producers, distributors, farmers, craft beer producers, entrepreneurs, cooperatives, reporters, suppliers | Knowledge and innovation network (100%) (Podcast) Knowledge and innovation network (38%) (IG) |
| Place engagement | Culture, Identity & Territory (Podcast) Destination-Territory (IG) | Brand community, artists, researchers, non-profit associations, distributors, farmers, craft beer producers, entrepreneurs, cooperatives, reporters, suppliers | Knowledge and innovation network (100%) (Podcast) Supply chain network (19%) (IG) |
| Brand identity | Thematic area ( | Business partners | Most frequent business network type ( |
|---|---|---|---|
| Radical innovation | Innovation, Creativity & Market ( | Brand community, artists, researchers, consulting firms, no profit associations, craft food and beverage producers, distributors, farmers, craft beer producers, entrepreneurs, cooperatives, reporters, suppliers | Knowledge and innovation network (100%) ( |
| Passion | Passion, Experience & Community ( | Brand community, artists, researchers, consulting firms, no profit associations, craft food and beverage producers, distributors, farmers, craft beer producers, entrepreneurs, cooperatives, reporters, suppliers | Knowledge and innovation network (100%) ( |
| Place engagement | Culture, Identity & Territory ( | Brand community, artists, researchers, non-profit associations, distributors, farmers, craft beer producers, entrepreneurs, cooperatives, reporters, suppliers | Knowledge and innovation network (100%) ( |
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