Table 2

Absolute frequencies of mentions for the dimensions of the free word association (FWA) task related to “local food”, categorised by polarity and sociodemographic characteristics for Brazilian and Portuguese urban consumers

Brazil (n = 1,003)
Dimensions% participantsGender (x2 = 21.2#/p = 0.061##)Age groups (Years)
(x2 = 30.1#/p = 0.011#)
Education (x2 = 49.8#/p < 0.001##)Income (x2 = 41.26#p < 0.001##)Regular consumer of local food (x2 = 7.2#/p = 0.818##)Region of residence (x2 = 83.2#/p < 0.001##)
Male (n = 476)Female (n = 527)18–29 (n = 330)30–49 (n = 365)50+ (n = 308)No high education (n = 504)With high education (n = 499)Low (n = 595)High (n = 408)Yes (n = 778)No (n = 225)Centre West (n = 208)South (n = 217)Southeast (n = 204)Northeast (n = 182)North (n = 192)
Produce (positive)26.4%1311288510668108 (−) **151 (+) **78 (+) *37 (−) *2065340 (−) *28 (−) ***4763 (+) *81 (+) ***
Economical (negative)20.6%84123667863138 (+)***69 (−) ***134731555256 (+) *73 (+) ***4815 (−) ***15 (−) ***
Quality and Safety (positive)16.4%729241665757 (−) ***107 (+) ***80 (−) **84 (+) **134302412 (−) ***3149 (+) ***48 (+) **
Economical (positive)15.6%688847575258 (−) ***98 (+) ***81751253122 (−) *14 (−) ***3647 (+) ***37
Produce (negative)15.3%81725743 (−) *5396 (+) ***57 (−) ***41401173643 (+) *66 (+) ***345 (−) ***5 (−) ***
Quality and Safety Negative13.3%597534495183 (+) **51 (−) **80541043042 (+) **62 (+) ***222 (−) ***6 (−) ***
Processed Food (positive)11.5%64 (+) *51 (−) *3949276253423094211712 (−) **10 (−) **38 (+) ***38 (+) ***
Processed Food Negative8.4%444037 (+) *21 (−) *2656 (+) **28 (−) **147120711326 (+) *33 (+) ***195 (−) **1 (−) ***
Body, Health and Nutrition (positive)8.1%3051252234 (+) *24 (−) ***57 (+) ***414063189 (−) *5 (−) ***1824 (+) *25 (+) *
Hedonic and Sensory Proprieties (positive)8.1%433828252830 (−) *51 (+) *432660219 (−) *8 (−) *162226 (+) **
Economical (neutral)7.8%29492635174236512758201617141615
Gastronomy (positive)7.2%3735273114 (−) *3339106 (+) **47 (−) **55178 (−) *0 (−) ***1224 (+) **28 (+) ***
Produce (neutral)6.9%3138213018383159 (+) *25 (−) *50191917101112
Seasonal (positive)6.0%233714262025353426471384 (−) **151617
Body, Health and Nutrition (negative)5.9%2732132323322725 (−) *34 (+) *461322 (+) **171181 (−) ***
Portugal (n = 408)
Dimensions (polarity)%
Participants
Gender (x2 = 19.1#/p = 0.093##)Age groups (Years)
(x2 = 26.4#/p = 0.236##)
Education (x2 = 27.8#/p = 0.009##)Income (x2 = 22.4#/p = 0.060##)Regular consumer of local food (x2 = 12.4#/p = 0.675##)Area of residence (x2 = 34.2#/p < 0.001##)
Male (n = 195)Female (n = 213)18–29 (n = 148)30–49 (n = 146)50+ (n = 114)No high education (n = 195)With high education (n = 213)Low (n = 221)High (n = 187)Yes (n = 236)No (n = 172)Great Porto Area (n = 219)Great Lisbon Area (n = 189)
Produce (positive)36.00%767147544668796086876062 (−) **85 (+) **
Economical (positive)23.70%45524127294255455250476037
Food Quality and Safety (positive)22.80%39543037264548494450435439
Gastronomy (positive)18.40%41342827203936344043324629
Environmental (positive)12.70%223027 (+) *11 (−) *1414 (−) **38 (+) **183334182428
Hedonic and Sensory Proprieties (positive)12.20%18321519162129292128222624
Produce (neutral)11.80%24241918112325153228202226
Processed Food (positive)11.50%242318191028 (+) *19 (−) *242226211928
Social (positive)11.00%15 (−) *30 (+) *15201027 (+) *18 (−) *182527182817
Economical (neutral)9.10%15221911711 (−) *26 (+) *10 (−) *27 (+) *28 (+) *9 (−) *1720
Body, Health, and Nutrition (positive)8.80%1620817111818211420162016
Beverage (positive)6.60%18 (+) *9 (−) *81361314121417101512
Gastronomy (neutral)5.50%1471281 (−) *9121010101121 (+) ***1 (−) ***
Local (positive)5.40%1397964 (−) **18 (+) **8141481011

Note(s): # chi-square test of independence

##global chi-square test across all categories

(+) Alternatively, (−) indicates that the observed value is higher or lower than the expected theoretical value

***p < 0.001, **p < 0.01, and * p < 0.05; effect of the chi-square per cell

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