Normality tests
| Constructs | Skewness | Kurtosis | Shapiro–wilk (p-value) | Normality decision |
|---|---|---|---|---|
| Relational bonds | −1.292 | 2.796 | 0.00* | Not perfectly normal |
| Customer engagement | −1.012 | 3.370 | 0.00* | Not perfectly normal |
| Customer psychological ownership | 3.30 | 11.440 | 0.00* | Not perfectly normal |
| Constructs | Skewness | Kurtosis | Shapiro–wilk ( | Normality decision |
|---|---|---|---|---|
| Relational bonds | −1.292 | 2.796 | 0.00* | Not perfectly normal |
| Customer engagement | −1.012 | 3.370 | 0.00* | Not perfectly normal |
| Customer psychological ownership | 3.30 | 11.440 | 0.00* | Not perfectly normal |
Note(s): (*) indicates statistical significance
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