Table 3 Factor loadings, reliability and...

Table 3

Factor loadings, reliability and AVE

Higher-order constructs	Lower-order constructs	Item codes	Factor loadings	Alpha coefficient	Composite reliability	AVE
Relational bonds	Financial bond	FB1	0.858	0.799	0.882	0.713
		FB2	0.819
		FB3	0.855
	Social bond	SB1	0.796	0.840	0.886	0.608
		SB2	0.756
		SB3	0.806
		SB4	0.762
		SB5	0.776
	Customisation bond	CB1	0.848	0.924	0.940	0.724
		CB2	0.841
		CB3	0.843
		CB4	0.859
		CB5	0.858
		CB6	0.857
	Structural bond	STB1	0.808	0.844	0.912	0.632
		STB2	0.771
		STB3	0.780
		STB4	0.825
		STB5	0.799
		STB6	0.785
Customer psychological ownership		Psy1	0.850	0.879	0.912	0.674
		Psy2	0.841
		Psy3	0.805
		Psy4	0.799
		Psy5	0.808
Customer engagement	Cognitive engagement	CE1	0.846	0.748	0.856	0.664
		CE2	0.827
		CE3	0.770
	Affective engagement	AFF1	0.825	0.818	0.879	0.645
		AFF2	0.773
		AFF3	0.773
		AFF4	0.840
	Activation engagement	ACT1	0.849	0.782	0.873	0.696
		ACT2	0.807
		ACT3	0.846

Higher-order constructs	Lower-order constructs	Item codes	Factor loadings	Alpha coefficient	Composite reliability	AVE
Relational bonds	Financial bond	FB1	0.858	0.799	0.882	0.713
		FB2	0.819
		FB3	0.855
	Social bond	SB1	0.796	0.840	0.886	0.608
		SB2	0.756
		SB3	0.806
		SB4	0.762
		SB5	0.776
	Customisation bond	CB1	0.848	0.924	0.940	0.724
		CB2	0.841
		CB3	0.843
		CB4	0.859
		CB5	0.858
		CB6	0.857
	Structural bond	STB1	0.808	0.844	0.912	0.632
		STB2	0.771
		STB3	0.780
		STB4	0.825
		STB5	0.799
		STB6	0.785
Customer psychological ownership		Psy1	0.850	0.879	0.912	0.674
		Psy2	0.841
		Psy3	0.805
		Psy4	0.799
		Psy5	0.808
Customer engagement	Cognitive engagement	CE1	0.846	0.748	0.856	0.664
		CE2	0.827
		CE3	0.770
	Affective engagement	AFF1	0.825	0.818	0.879	0.645
		AFF2	0.773
		AFF3	0.773
		AFF4	0.840
	Activation engagement	ACT1	0.849	0.782	0.873	0.696
		ACT2	0.807
		ACT3	0.846

Source(s): SmartPLS output

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